Peter Winick argues that thought leaders should share their origin stories to stand out and build real connections. Most professions have predictable backgrounds, but the paths to thought leadership are often remarkable. Revealing how you got there helps audiences know the person behind the brand.
Hi there, it's Peter Winick. I'm the founder and CEO at Thought Leadership Leverage, and here's an idea I'd like to share with you today, and that's this: What's your story as a thought leader? What do I mean by that? Well, in lots of professions and lots of careers, the origin story or the how they sort of got there story is kind of bland, right? Ask an accountant how they got to be an accountant; they probably studied accounting and got a. Pass the CPA exam. Ask a dentist, they probably went to dental school. One of the things that I love to do is ask people that I work with or are thinking about working with or thought leaders that I bounce into or whatever, how'd you become a thought leader? How did that happen? And the stories that I get are amazing. I mean, just absolutely unequivocally amazing. So my challenge to you is, are you, as a thought leader, sharing your origin stories with the people that it would matter the most to so that they get to know who you are and why you do what you do and why you stand out from the crowd. So anyway, if you're not sharing your origin story, if you're not telling the story of how you got to be where you are as a thought leader, I think you're doing yourself a great disservice. Love to hear your thoughts. Thank you. Thank you.
