Tony Robbins built his platform on personal life optimization, while Marcus Buckingham became the authority on strengths through StrengthsFinder, a methodology so successful it sold to ADP. The most successful thought leaders stay tightly focused on one well-defined area of expertise.
Tony Robbins' platform would be what? I think, uh, motivational. Yeah, well, no, motivational is a description. His platform is how to get the best out of, out of your personal life, or how to get the— how to make the most out of the life that you've been given. Something, something along those lines. Name another one. So, uh, who else, who else would be that guy? Marcus Buckingham is the strengths guy, right? So his— all of his books are about strengths and StrengthsFinder and the impact of having people in your organization engaged in the things that are aligned with their strengths and how that drives your business. And everything he does— speaking, research, books, products, services— I mean, he sold a company to ADP based on that methodology and that framework, right? So the people that do it really, really well are really, really focused, right, about one thing.
