Most consultants chase CEOs, but the real money is teaching the broader audience. The speaker argues for extracting high-level ideas and making them accessible through simpler language and foundational skills.
Who are you trying to teach it to? There's another problem we have. A lot of us, because we've been doing this for a while, we're dealing with senior-level executives. We're dealing with the CEO. We're dealing over here. That's all fine and dandy, but a lot of times the money is in the masses. The money is at sort of the bottom of the pyramid. How do you take a derivative of what's working here in your consulting, in your speaking, in your training, and democratize it? Simpler language, simpler base-level skills. What's the 100 level of what you're trying to teach?
