Thought Leadership Leverage helps authors and speakers monetize content by selling to organizations instead of consumers. The founder avoids direct-to-consumer because customer acquisition costs are unpredictable and risky for smaller audiences. Instead, the company embeds clients' content into large companies, a strategy he compares to robbing banks where the money is.
I built a company called Thought Leadership Leverage. All we do is help people that are authors, thought leaders, and speakers scale and monetize their content in the B2B world. So if you're looking to sell directly to consumers, we're probably dangerous, and we wouldn't even take on that type of work, but we're really good at helping our clients get embedded at scale into large organizations. Why is that the path that we chose? Well, you rob banks 'cause that's where the money is. I showed you the budgetary numbers before. The consumer business, quite frankly, scares the hell out of me. It's got an unknown customer acquisition cost, which is continuing to go up and up and up and up, right? It's got an unknown lifetime value of the customer. So unless, you know, and everybody talks about Grant Cardone or Tony Robbins. If you're not Grant Cardone or Tony Robbins, don't follow their playbook, right? They already have databases. They already have a huge following. Building that following is massive. Tony's been at this for— everybody talks about what Tony's doing. He's been at this for over 35 years. His database is massive. He can put out, I don't wanna say anything, but almost anything out there, and there is a subpercentage of his followers that will buy almost anything from him. If you've got 1,200 people on Twitter, it's just not gonna happen. So we did the analysis there and said, geez, that's really scary, that's really dangerous. We'd rather focus on the corporate world, and it works really well for us and for our clients.
