Successful authors and speakers often fail selling digital content because it's not just a format change. Without your physical presence, you need different skills to put audiences in the right mindset. Market validation from books or media appearances doesn't transfer.
Why are some people having struggles selling content when it's digital? Hey, I can kill it as a speaker. When it comes to digital content, I can sell it. So I say, let's go back. Well, we know people have great content because the market has validated it. They've written great books. They're on the media. They're on the stage, et cetera. But creating content to be consumed by others without you in the room is an entirely different domain. It requires an entirely different set of skills. It requires you putting the other in the mindset.
