Peter Winick explains why your brand can't appeal to everyone. Gary Vaynerchuk works in a hoodie for young entrepreneurs, but a banker needs a suit. Your look, voice, and style must match who you're actually trying to reach.
If your audience are cool, hip entrepreneurs that are trying, you know, the GaryVee thing, then you could wear a hoodie, right? And you could roll like that. If you're trying to stroll into a, you know, I live in New York, so we do a lot of business with banks.
Well, GaryVee, for example, he does business with a lot of big companies. He always wears t-shirts.
Yeah, but Gary is the conduit. So he has an agency, and part of the claim of the agency is, I know this generation better than anybody. I know 25 to 35-year-old young men better than anybody. I look like him. He's a little bit older than that. I look like him, I act like him, I'm cool. And PepsiCo doesn't know what the hell they're doing, so they're looking for him as that crossover. So I think part of your brand has to be who, who, um, who you're working with and how are you working with them. And is it an aspirational piece? Is it, you know, so some of it is geography too. Um, so I think, you know, going back to the Patricia piece, she's block and tackle more conservative, more traditional companies. That's cool. You know, I don't know that Facebook would hire her, and I don't know that she would work well at Facebook, and that's okay. You can't be all things to all people.
