An entrepreneur explains why accepting hard numbers wins the week. Identify your market: people 25 to 45. Know your conversion rates, no-show rates, what actually closes. Stop overthinking the data and move.
This sounds like it might be good for me. So he goes, it'd be great for you. And being I am a financial, I said, I think I want to do this. Then he sent me the paperwork. I'm like, shit, I don't know how to do this paperwork. This is crazy. No, no, we do it for you. See, but the mountain chart, nobody wants to go through those years. Nobody, nobody wants to do that. Same thing with building a business. As I wrap up, See, building a business, you gotta find people in the market. 25, right? To 45. I was 23, but Jointure gave me a shot. See, you gotta accept the numbers. See, as I see people struggle, it's for one reason: they don't accept the numbers. I don't know why when 10 people tell you they're gonna come to a meeting, Only 4 show up. I don't know why that is. I just know it is, and I accepted it.
