Art Williams built A.L. Williams from 85 employees to 225,000 agents in a decade, generating $92 billion in business and overtaking Prudential and New York Life. He did it by obsessing over what mattered most, and his story shows how to set and hit impossible goals.
Think about this. In 10 years, A.L. Williams grew from 85 people in one city in one state to 225,000 people in every city in every state. The life insurance industry went from 250,000 people to 170,000 people. Lost 80,000 people. Ain't that something? Ain't that dadgum something? Our number 2 goal. Now folks, this is impossible. This is impossible! But you can still do those things today! But you've got to do the important things, and I'm fixing to talk about it in just a minute. Our second goal was to beat Prudential, who had been number one forever. But in 1989, A.O. Williams did $92 billion in business. We beat number two, Prudential; number three, New York Life; and number four, Metropolitan combined! Ain't that something? Hey, ain't that something? See, our number three goal, our number three goal, seemed impossible for our families just to
