Jason Martin argues that personal branding requires authenticity, not fakery. He warns against renting a Lamborghini for photos and instead urges gratitude for where you are now, since your current position is temporary and meant to teach you something real.
You gotta build your brand on social media, and it's your brand. Like, that's the biggest thing you have to understand. People are always watching you. They're watching, wondering, is this something I wanna do? Is that something I wanna be a part of? That's the brand. You see that? Like, that's what you gotta, that's what you're building. And don't, I'll say bullshit, people. Like, don't fake it till you make it. Go rent a frickin' Lambo to have it for an hour and take a picture next to it. No! Be grateful and blessed for where you are. You are where you are for a reason, but you're only there for a season.
