Andy Onstead uses a lion metaphor to explain Primerica's sales process: junior recruits are cubs who chase prospects, leaders are lionesses who close deals. The mantra is "you hook them and I cook them." New recruits can't close until they're licensed, which takes weeks.
Most lions, they hunt. What they do is the younger, they actually hunt and they chase the prey back to the lioness is waiting and wait. That's what we do in Primerica. I teach my team, you hook them and I cook them. Just get me in front of them. I'm gonna close that deal. That's it. So what we knew now, Assad, is we have all of our new people out there. Now they're recruiting a week, 2 weeks in, they're brand new, they're not licensed, they can't give orientations. Yes. So they're bringing them
