The speaker explains his "2 times 1/2 rule": good actions get copied at half strength by others, bad ones at double. When leaders drop their standards in recruiting, selling, or appearance, everyone around them follows suit and things fall apart fast.
And you gotta remember, it's called the 2 times 1/2 rule, something I created years ago, pretty cool. But anything you do good, your people are gonna do half of it. Same thing with your children. Anything you do bad, they're gonna do twice as much of it. So when you let up on recruiting, personally selling, personal improvement, your dress, how you dress, guess what? They're shutting it down. Moment you lower your standards, I promise you it's gonna be the true in your morals, ethics, values, business practices, and then society is the same way and it falls apart.
