After analyzing competitors, you need to out-compete them, which requires a positive attitude. The speaker argues positivity is the single most important lifelong development and should be non-negotiable in your team, acting like a magnet that attracts people and helps you overcome any business challenge.
Now the second thing you have to do once you study the competition and get the edge is you got to compete better than the competition. In the free enterprise system, you got to get up early and you got to compete hard, or you going to get your butt knocked off. And to compete, your attitude is everything. I believe the single most important thing you develop in your lifetime is a positive attitude. The glass has always got to be half full. You've got to expect your people to be positive. You can't ever let your meetings turn into a gripe session. Positive attitude is everything there is, plus everything there is, plus everything there is! Positive people are like a dadgum magnet! People are drawn to them like bees to honey! Folks, I believe you can overcome every problem in business! You can overcome financial problems, sales problems, health problems, business problems, recruiting problems, personal problems. You can overcome everything and still be all you want to be in
