Art Williams founded A.L. Williams to challenge the life insurance industry's dominance in 1977, when insurers controlled 60% of national assets. Williams attacked cash-value policies like whole life as indefensible, pushing term insurance instead to disrupt an entrenched system.
Winston Churchill said it best. He said, "There comes a special moment in everyone's life, a moment for which that person was born. That special opportunity, when he seizes it, will fulfill his mission, a mission for which he is uniquely qualified. In that moment, he finds greatness. It is his finest hour." In 1977, the life insurance industry owned 60% of the assets in the United States. They owned the politicians, and they owned the regulators. They had been in business over 100 years. They did everything they could possibly do to put A.L. Williams out of business, but the industry had to defend things that were indefensible. They had to defend selling a fraud. They sold a cash value life insurance product, whether it was called whole life, or universal life, or any of that stuff out there. There were 2 benefits locked together in 1 contract, insurance and savings in 1 contract. You paid for 2 things, things, but you only got
