Primerica channels advertising dollars into its sales force instead of media, letting salespeople build their own businesses. Within six months, the company sold more annuities through Travelers than Travelers sold alone.
So think about business for a second. And if you look at that right here, we said we want to start marketing annuities. Within 6 months, we sold more annuities through Travelers than Travelers did, which was crazy. And so when you think about all the things that we do and the Wall Street to Main Street— so why are you guys here today? Because one of the things that we are— what do we do for the company? We're the distribution hub for Primerica. Instead of Primerica spending millions and millions and billions of dollars on advertising since 1977, they take the compensation and they put it back into the sales force. A lot of people go, is this multi-level marketing? Which we're not. Is this network marketing? Which we're not. I have nothing against it, just not— we're leverage marketing. And what the company does, instead of spending billions of dollars on advertising since 1977, they take that and they put that into the field force and they allow us to build a company within a company.
