A founder describes how early rejections from a babysitter, mechanic, and others forced them to stop chasing unwilling customers. They built a million-dollar business by refusing to work with people who didn't want to work with them.
Chapters
You know, we looked, you know, I remember when we started, you know, everything we touched fell apart. We went on 15, 20 appointments. Nobody listened. Everybody we recruited, nobody got licensed, right? Nobody would listen to us, right? Our babysitter had a whole life policy, and we showed her by term and invested the difference. She had her agent there. We're brand new. He had us for lunch, right? He made us look like idiots, right? That was the last time she babysat our kids. You know, and that happened to a lot of people. You know, our mechanic, same thing. You know, our car kept breaking down. He wouldn't listen. That was the last time he fixed our car. You know, and people that didn't want to do business with us, we didn't want to do business with them either. And that's the kind of stand you have to make in your business, right? Because it is your business, right?