Art Williams runs a 500-person organization and writes a handwritten appreciation letter to a different employee every day. He also asks everyone to call him Art or Coach instead of Mr. Williams, signaling that staff matter more than titles do.
If you want to win in this world, in business, you've got to become an expert on praise and motivation. Let me just give you 4 examples. I handwrite a letter every day. Every day, I handwrite a letter to one— we got 500 employees now— to one of our people and tell them I love them, I appreciate them, and thank you for what you do. Number 2, I instructed all our 500 employees to call me Art, or call me Coach, not Mr. Williams. I told each one of them, I said, "You're much more important to this business than I am."
