If you need someone else's motivation to keep going, you've already lost. Find your own why instead, rooted in what actually matters to you, then expand it to the people you love. That internal drive is what wins.
Chapters
If you need Keith Otto to motivate you, what happens if something happens to Keith Otto? If you need me to motivate you, what happens if something happens to me? These guys that tell me, oh, I call my guys every morning at 7 o'clock, then I call them again at 9 o'clock at night. That's not a life that I want. I don't want that life. And I don't want that life for you. Because you gotta wake up every— who and why? Who said that? Who and why? Right? Who and why? What's your why? Does it make you cry? Your why's gonna change. Who you doing it for? You better off, you better damn well start by doing it for you. And then it better expand to the people you most love in this world, right? And if you could do that, you're gonna win.