Keith Otto tells the story of Willie Noronho, who was recruited in 2004 and spent two decades building steadily before becoming an overnight success. For years Noronho had little external demand, but sustained effort and patience created lasting success without needing a quick breakout.
You don't have to be a superstar to be a superstar. And I think one of the things when you look at our business, you don't have to get off to a fast start either. You know, you look at Willie Noronho last night, he went through his numbers and went through his career a little bit in the business. And I heard him say he got recruited in 2004. In 2004, he was not— he's now, he's a 20-year overnight success. But if you look at 2004, 2005, 2006, 2007, 2008, Nobody was asking him to come do events for him. Are you with me? And if you look at when the company went public in 2010, his business was doing good, but it wasn't doing phenomenal. And I look at what's happening in the company right now, and sometimes we look at his
