Keith Otto explains why sustainable business success requires a 4 to 5 year horizon, not quick wins. When his company went public in 2010, performance was solid but not spectacular. New entrants need to get licensed, learn operations, and build a financial plan before they can truly master the business.
And if you look at when the company went public in 2010, his business was doing good, but it wasn't doing phenomenal. And I look at what's happening in the company right now, and sometimes we look at this— when I started in this business, I heard this is a 5-year game plan. And every time I've ever met with somebody, recruited them, I said, man, there's a 5-year game plan. Yeah, you can make money, you could get licensed right away, you can learn the business, you could set up your financial game plan. But it's gonna take you 4 or 5 years to understand what you're part of.
