Pat Salerno uses a wristband labeled "Lock in" as a symbol for committing to time freedom and bigger goals. He builds on Joe Enzo's legacy to convince listeners that Primerica is a real opportunity for those willing to commit.
You know, the late Joe Enzo used to say that all the time to us. But what do you really want? You know, how many of you guys would like more time freedom out there? Yes? How many of you guys would like maybe a chance more at the big time and hit some of those bigger goals that you have in your life, right? OK. If you have your wristband on right now, please hold that up. Guys, what does it say on your wristband? Lock in, lock in, right? What does lock in really mean? Plant your flag. Guys, Primerica is real. This is a real business. We struggled with that in the beginning to figure out if Joe was really gonna leave his law firm or not, right? Because that was outlandish to us. When we found out that Primerica was real and that you have everything that you win with when you walk through that door,
