Jon Lavin shows how to use math to win financial arguments: calculate term costs, model outcomes at 3%, 6%, and 9% returns, and let the numbers speak. He also describes two success cycles for recruiting, one from his coach Dick Walker and another from Mario, that keep leads flowing.
Chapters
It's math, y'all. It's math. Math is science and science is fact and you can't argue with it. All you have to do is run what the term would have cost, invest the difference at 3, 6, and 9, or show a hypothetical with a mutual fund and you win if they're listening. And if they aren't listening, move on. Find somebody else who's smart. Recruiting. Start, number 7, the startup. Probably the most important thing you'll ever learn how to do is get somebody started. To find out what they want, paint a picture. And get them started. We mastered the original success cycle from Dick Walker. There's a newer success cycle that we use as well that Mario came up with, I love it. We use both success cycles. The original one is the one that I learned from Dick Walker, my coach, and he said to me, John, if you learn each of these pieces, you'll always have places to go. You'll never run out of leads.