Noah McQueen challenges sales professionals to match their entire year's results in a single month. He uses a mining metaphor to push people to dig deeper into their performance and set a deadline to return in October with measurable improvements.
Chapters
Where's the diamonds when you're mining? Is it right here? Is it on the surface? Where do you find it? Deeper. You dig and it's down, and it's sometimes 3, 4, 5 layers down. Some of you go get one person and you're like, great, here we go, this is the one. No, they ain't. Listen to me, guys. I want you, I want you to go break every record you've ever broken. I want you to go be real with yourself. Go look at your last rolling 12. Go look at what you did in 12 months and do it in a month. And then come back in October and tell me how much better your business is. Can you guys go break some records for me? That's all I got. Go do it. Let's go.