People skills matter more than anything else in sales and persuasion. The speaker's father had only a third-grade education but earned such respect that 500 people came to his funeral, proving that genuine likability and trust outweigh credentials.
What are your sales skills like? What are your people skills? You know, the biggest thing I see why most people don't do as well as they can is their people skills are— they're not good. They're inept. And the people skills are everything. You've got to get people to like you and trust you to move them. If you don't get people to like you and trust you, it's hard to move them. And so you need to develop that skill. Pay attention to that, you know, about getting really good with your people skills. People skills. I was really fortunate. My father had a third grade education, but he was, he was, he's the guy in my life that had the best people skills of anybody I've ever met. My dad was unbelievable with people. When he, you know, we live in a small town. When he passed away, there was like 500 people at his funeral because of the effect that he had on people. Even though he wasn't educated, he was, he was just a, just an amazing person.
