Ray and Carol Costello explain why licensing is central to building a successful business. The speaker points to past leaders like Willie Naranjo, Keith, and Danielle as examples, and argues that growing the number of licensed members is the main path to expansion.
Some of you guys, maybe today this is your first big school and you just got started and you're kind of figuring, oh, does this really work? Obviously you have two rows of great examples of success and even throughout the school. But not only that, the leadership that you had come before you with Willie Naranjo, I appreciate that Keith and Danielle had the opportunity to have Willie Naranjo come and speak with us. And it brought back a lot of reflection of when we got started and what we saw in this opportunity. And we understood early on licensing was everything. Getting more people licensed would actually build you an empire. And it's something that we all have to look at. What is your goal? What, what are you looking to do out of this opportunity?
