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In this brief motivational address, Speaker A urges Primerica associates to move beyond merely visualizing their 2025‑2026 goals and to actively ‘run toward’ them. He calls for a shift in mindset regarding competition, suggesting that the company’s traditional focus on non‑measurable incentives—such as glasses and jackets earned through arbitrary milestones—distracts from true performance. The speaker emphasizes that only quantifiable activities—production, sales numbers, and hours worked—should be the basis of competition and success, urging the audience to stop chasing intangible rewards and instead concentrate on measurable results that drive real business growth.

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