Stop networking with everyone and focus on people aligned with your goals. The speaker argues that being excellent at your craft gets you referred to the right contacts, and concrete signals like note-taking and event attendance help you identify who belongs in your network.
Chapters
And then you be good enough at your business where people want to keep introducing you to the people they know, they care about, and trust. That's it. That's the business. So whatever activity— so here's some fundamental— you want to identify who to work with. I think one of the big problems we've got in Prime America is most of us spend our time with the wrong people. Not that they're bad people, they're just the wrong people. They get to— you all get to identify yourself as the right people or the wrong people by the notes you take, the attendance that you have. If you're here, you're already showing us you're the right person. Now, some of you have already decided this isn't for you. That's a wonderful thing, by the way, for those of us that brought you. When you decide you come to this event and then you don't like it and you decide this isn't for you, boy, that saved us a lot of time.