Most people ask the wrong questions, focusing on actions instead of the thought behind them. The speaker argues that understanding intention matters more than asking why, and that considering both the motivation and who's executing the action leads to better answers.
And most of the time you guys ask the wrong damn questions, and that's the reason you don't get the right answers. Because I don't really care what Willie's doing. He's like, huh? What I care about is the thought behind the action of what he's doing, and what his wife is doing, and what the organization is doing. And you see, the thing is, is I learned a long time ago, it's not the action that is important, but rather the thought behind the action that causes the action is the most important. It brings me to my talk right now. We all hear about the why, the why, the why. What is your why? You heard that before, right? Everybody get a crap? Well, how about the who? There's two W's that's important to you that you need to inspect. And we all hear the why, all right? The why gets you started, but who is the execution.
