Jason Martin walks through a four-hour sprint of 100 calls and 100 messages, then scales it to twelve-hour days and week-long blitzes. The idea: relentless volume in outreach, without worrying about immediate results, is what makes a business explode.
Take 4 hours and set it aside. Put it on your daggum calendar. My Uncle G, Grant Cardone, said white space on a calendar is the devil. You got to fill it up. Take 4 hours with no distractions and make 100 phone calls. Send out without caring about the outcome. What would your business look like if you took 4 hours, made 100 phone calls, sent out 100 messages, got 100 people on the meeting without even caring what they say? Up next, next, next. It would explode. And then next week, you know what you do? Start with a day. Put 12 hours in your calendar and take 12 hours with no distraction. All you do is talk to as many people as you can. What would your business look like? It would look like our business. Then you do it for a week. And I'm not talking about a poor man's week, Monday through Friday. I'm talking about Primerica week, right? Sunday through Sunday. That's 8. Figure it out.
