The presenter argues prospecting is the foundation of business success. Without meeting new people first, you can't generate activity, secure presentations, recruit, or close sales. He frames prospecting as making new friends and suggests targeting people who resemble you.
And the reason I chose to master prospecting is that nothing happens until you prospect in our business. That's the way you create activity. You can't get presentations until you prospect. You can't recruit anybody until you prospect, and you can't make any sales until you prospect. You don't know anybody until you meet them. Prospecting is making new friends. So I have a little quick presentation. I'm just going to take a few minutes to talk to you about prospecting a little bit. If I could have the next slide, I would appreciate it. So prospecting, the type of people that we're looking for, which I think is very important is you. If you look in the mirror, that's the type of people that we're looking for.
