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In this segment of Bill Orender’s presentation, he emphasizes returning to the original recruitment fundamentals introduced by Art Williams at the 2011 National Convention. The core concept is the “3 by 3 by 3” duplication model: each person recruits three others, teaches them to recruit three, and so on, creating exponential growth. Orender repeatedly cites Art Williams’ claim that if a leader can get three people, teach each to get three, and repeat this process, the network can expand to roughly 59,000 members. The speaker underscores that most leaders are not applying this method, and he uses the anecdote of Art Williams addressing 53,000 attendees to illustrate the potential scale when the model is faithfully executed.

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