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In this motivational excerpt, Eduar Fernandez outlines one of his five self‑reflected success lessons: the absolute necessity of always showing up to business meetings, regardless of personal circumstances. He emphasizes that there are only two meetings you truly must attend – the current one and the next – and illustrates his commitment with hyperbolic examples (e.g., attending a meeting even if his house were on fire). He frames this relentless attendance as the cornerstone of his claimed achievement of earning $500,000 a year by age 28, positioning the business’s financial return as outweighing personal emergencies.

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