Art Williams argues that character and determination matter more than education or talent. He built his organization for people who've faced hardship and want to transform their lives through integrity and grit.
We believed you had a responsibility to do what's right. We believed your reputation was everything. If you don't do what's right, you might get by for one day, one week, one month, one year, but sooner or later they're going to smell you out. A.L. Williams believed that character was more important than education. We believed that morals was more important than status. We cared more about determination than ability. People who joined A.O. Williams saw that we were built for people that grew up tough, for people that had a number of disappointments in their life, for people that wanted their life to be special.
