An entrepreneur describes three stages of business growth: knockback, where you learn from setbacks; resilient, where you build sales and recruiting skills; and cruising, where comfort sets in. Staying comfortable stalls you. The speaker challenges you to recognize when you've stopped pushing.
But everybody comes in. I talked about this in the RVP meeting. People come in different stages, right? Some of them maybe are in that knockback stage where maybe you're going through a little rejection, or maybe some of you are taking a test because you're learning a language, you're learning something a little bit different, and you're fighting that fight. If you feel like maybe you've been knocked back a little bit in your business, and if that's the case, then you got to step your game up and put your head down, so to speak, and put time and energy in for you to fight back in this business. Then there's a second phase that people go through, or some of you maybe are in that phase. That's the resilient phase where you learn the answers to the questions and the questions to the answers. You learn how to sell to survive and recruit some people and go through and replace your income at your full-time job. And you know how to make money. And some of us are getting by. We call that the cruising phase where we kind of stay there for a little bit. We get a little comfortable. And my challenge for this weekend is to recognize some of the players and My real challenge is to make some of you guys who are a little comfortable uncomfortable, to realize there's a whole different level out there.
