A speaker argues success requires leaving your comfort zone. He shares a business model where earnings align with clients' success, and recalls college coaches forcing him to run loops and lift weights he hated. Both show how intentional discomfort builds capability and competitive advantage.
When you make money, we make money. When you don't make any money, we don't make any money. Which one of those two do you think we'd rather do? I answered it once. Ah, you'd like to make money. So what does that mean, Jim? That means you want me to make money. So when I didn't understand stuff and they asked me to do stuff that was uncomfortable, just like when my college coaches had me do these certain drills and get in the gym and work out in the weight room, excuse me, and I didn't like running every morning in college. Wake up, we had a little loop upstate New York, a big loop. I didn't like running those loops, but I knew the coach had a plan for us to be in better shape than the competition.
