As AI agents start buying things and leaving reviews, companies that build real trust signals now will have a huge advantage. Fake stuff won't fool them, and bad reviews from AI spread fast. Early movers on trust win the market.
With AI agents, trust is even more of a competitive moat. The agents are going to become customers. They're already, you know, helping us find things. GEO, AIO, these are, these are already, you know, real phenomena. But they're going to be more and more central to the buying process for lots of services. And as that happens, the question of how can AI trust your particular service become even more important. AI is going to look for things that they can't be BS'd on. They're going to look They're going to look for certifications and probably investing in those kinds of things early on is going to be how you get more of these AIs to buy your stuff. As more AIs buy your stuff, they review it, they're going to mark themselves as customers, and then that's going to increase the trust profile for your business. This is going to create competitive moats based on early movers who do this relatively well, and bad reviews are going to spin out very rapidly too.
