Gratis vs Pago
12 Jan 2024 · 0 min

0:10
A brand's job is making people love you. A business's job is making them pay. The paradox: the people who love you most often won't pay, and the people who pay might not love you at all.

A brand's job is making people love you. A business's job is making them pay. The paradox: the people who love you most often won't pay, and the people who pay might not love you at all.
Y ese es el gran problema con lo que nos hemos peleado toda la vida con marca y negocio. La marca está hecha para que me quieras, el negocio está hecho para que me pagues. Cuando me quieres, no estás pagando. Cuando me pagas, no me quieres tanto.

Las herramientas de la IA redefiniendo la marca personal | Regina Righi y Geni Ramos