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In this short instructional video, the presenter asks the viewer to first decide what personal brand they want to project on social media—choosing a label such as "amable," "divertido," or "buena onda." Once the desired persona is defined, the speaker emphasizes the need to unify the profile picture across all platforms so that the image semantically communicates those traits. The video also references a previous discussion on graphic identity and branding, but its core advice is to keep the profile photo and visual identity consistent across every social network as an essential step in personal branding.

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