Why you need to take advantage of these two motivators for an effective purpose statement. #goals

Name: Why you need to take advantage of these two motivators for an effective purpose statement. #goals
Uploaded: 2023-12-26T20:46:56+00:00
Duration: 33 s
Channel: Rich Bello
Description: Rich Bello (YouTube, Dec 26, 2023) explains that an effective purpose statement should leverage the twin motivators of pain and pleasure, which humans…

26 Dec 2023 · 1 min

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Rich Bello (YouTube, Dec 26, 2023) explains that an effective purpose statement should leverage the twin motivators of pain and pleasure, which humans are biologically wired to respond to. He advises 'hacking' this system by explicitly answering four questions about consequences and rewards: (1) What would happen if I achieve this goal? (2) What rewards and pleasure will I get? (3) What would happen if I don't achieve it? (4) What consequences and pain would occur if I don't achieve this goal?

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Now, the key to a strong purpose statement is to elicit the twin motivators of pain and pleasure. We're literally biologically wired to avoid pain and to seek pleasure. We need to hack our system and use these motivating forces of pain and pleasure to empower us to achieve our most challenging goals. Now, to create powerful purpose statements, you can ask the following four what would happen if I achieve this goal? What rewards and pleasure will I get from achieving it? What would happen if I don't achieve it? What consequences and pain would have if I don't achieve this goal?