Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Ads That Help Platforms Win, Cost Less & Reach More

31 Jan 2025

Watch on YouTube

This is a YouTube video titled "Ads That Help Platforms Win, Cost Less & Reach More" containing a conversation between Rich Schefren and another speaker discussing how creative ads that align with platform goals cost less and reach better audiences. The dialogue focuses on advertising effectiveness and platform engagement strategies, recorded in early 2025.

Someone who has a better creative ads, everything else being the same, will blow you out of the water.
They'll pay one.
Fifth the cost. When your ads.
Actually help the platform.
With their goals, you pay a lot less and.
You get exposed.
To a much better audience.
The platform wants.
You to stop, whether.
You'Re stopping to read your friend's post.
Or you're stopping for an ad. Because when.
You stop, you spend more.
Time on the platform.
So it would make.
Sense that a.
Platform would.
Reward advertisers that are helping them achieve their goals.