Attract Better Traffic #businessowner #entrepreneur #businessstrategy

So when we're dealing with the cost of the traffic, you can make the traffic better by limiting who sees it. What negative keywords allowed me to do was to bid on these general terms, but then subtract out all the bad traffic. So my cost went down because I was getting less traffic, but all the traffic I was getting was better traffic. My click through rates were higher as well because it wasn't being shown to the bad traffic. So my click through rates went up, which then made my ad more relevant, which then once again lowered my ad cost. So it became a positive spiral.