This is a YouTube video titled "August 17, 2024" containing a discussion between speakers including Alex Hormozi about sales closing techniques, specifically the "fair enough" close inspired by Jordan Belfort. The content focuses on sales strategies and negotiation tactics. There is no indication that Rich Schefren is a participant in this conversation.
My favorite closes, which I got from Jordan Belfort, is fair enough. Sound fair enough. I just love this close so much because it's like, fair enough, right? You make a concession, fair enough. So many times people are like, well, they made a concession, and I'm a reciprocal human being. It's very hard for me to deny this request. And so, yes, I do believe it's fair. And then you say, boom, then let's move forward. Someone says, that's a lot. And we say, no worries. What if we did this? Fair enough. They say, well, he made a concession. That sounds fair. Or if we did this, does that sound reasonable? That's not like a fair expectation. Yes, it does. Great. And then you can go to close the sale.
Fair enough. I think it's a great close and not a bad way to end with a question that puts the prospect in a place where they now need to answer. And it's a great way to end with that question that really is a leading question that puts the prospect in a leading stance of saying yes. If they say no, you are immediately able to get to an objection which is just as valuable. So agree with Hormozi on this great way to close. Great closing question.
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