Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Don’t call me a copywriter. Here’s why…

7 Sept 2024

Watch on YouTube

This is a YouTube video titled "Don’t call me a copywriter. Here’s why…" featuring Rich Schefren speaking about his perspective on copywriting, specifically how his experience is tied to markets he has been part of and his understanding of their mindset and emotions. The content is a monologue or talk rather than a multi-speaker conversation.

I don't consider myself a copywriter because I've only written copy to the markets I've been a part of, which means that I've never had to take the time to understand the psyche of the market because I was the market. So I was very much aware of the mindset and what was going on, even behind the obvious emotions, the obvious concerns, the obvious desires. And I don't know what it would be like to do that for a market that I was not a part of. The.