Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Everyone wants to go viral but here’s why it might be your biggest mistake!

7 Oct 2024

Watch on YouTube

This is a YouTube video titled "Everyone wants to go viral but here’s why it might be your biggest mistake!" featuring Rich Schefren discussing the pitfalls of going viral with content that does not target the right market, explaining how it can negatively impact future engagement and follower quality. The content is a monologue or single-speaker commentary recorded in October 2024.

Going viral, like in like some short form content on Instagram, if it's not your target market, you're really doing yourself a disservice because you're really kind of setting yourself up for having a lot of those new followers be disappointed in all your future content, which then hurts your chances of your future content being shared with all your followers, of which those followers are, you know, people more prone to being in your market. So that's hard to get over.