Going viral usually isn’t about intelligence… it’s about pushing emotions.The problem?

The content that is most likely to go viral, like viral viral. Right. Is generally not the most intelligent. You know, it's going to either be pressing on an emotion or something to that effect, which generally is not a linear, like close connection to most people's core content. That being said though, there's still this like, I don't know, deep seated thing that people have a strong desire maybe to be recognized at a bigger way or something like that that keeps them wanting that exposure, even if that exposure is not going to help at all.