Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

Greatest advantage a marketer can have

14 Dec 2023

Watch on YouTube

This is a YouTube video titled "Greatest advantage a marketer can have" containing a monologue by Rich Schefren recorded on December 14, 2023. In this content, Rich Schefren discusses the value of coaching clients as a key marketing advantage, emphasizing the importance of openness and transparency in the coaching relationship to help clients ascend to higher-value products.

The single greatest advantage that a marketer can have is coaching the same people that he's trying to market to or she. As a coach, in order to maximize the help that I can give someone, I can only help the person as much as they are open to sharing. So in order for me to give the maximum help, people have to be pretty open and transparent with me. They're paying me to coach them. I don't know why they wouldn't. Right. It's one of the easier ways to get people to ascend and buy a more expensive product.