Rich Schefren breaks down five metrics that kill ad campaign profitability. He covers the specific data points marketers need to track to stop wasting money, plus points to a free training for deeper learning.
If your ad campaigns are unprofitable, it's because of one of these five things you see, marketers often overcomplicate media buying by getting too much into the weeds with their data. They don't know why their bad campaigns struggle as much as they do, nor do they know why their good campaigns are as successful as they are and how to identify the real root cause behind the results. These are the five data points that you really need to worry about to make your campaigns profitable. CPM which is cost per 1000 impressions, AOV average order value, LTV lifetime value, CVR conversion rate and CTR Click Through Rate. These are the five macro levers that you need to use to monitor everything in your funnel. If your funnel is underperforming, it's because of one or more of these five high level metrics. Once you identify which of these metrics is lacking, you can then dig deeper to discover the underlying cause of your underperformance and then fix it. This is how you can get consistently good results with your ad campaigns. And if you want a free training on running profitable ad campaigns and the underlying drivers that contribute, contribute to those five metrics. Comment, send and I'll DM it to you.
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