This is a YouTube video titled "How to Control What Google Says About You in 8 Steps with @DennisYu" created in October 2024. The content features a speaker explaining strategies to control Google search results and knowledge panels, using the example of Rich Schefren to illustrate how to claim and verify a knowledge panel to influence online presence.
Check this out. So a lot of people, before they visit your website, before they hop on a call with you, they're going to Google you. We can control those Google search results. Even if I asked some engineers at Google, even if we're running ads to drive traffic, Google is looking at that. You know, who's watching those YouTubes and whatnot, right? So we can control Google search results and that helps you unlock a knowledge panel, which is kind of their AI dynamic generated result. But most people have never claimed their knowledge panel, so Google's just kind of guessing. And usually LinkedIn is the number one thing that ranks on their name. First, let's take a look at Rich Schiffrin. Even though you own strategic profits, steal our winners and lots of things, you control your first result. And that's the about from this knowledge panel. Google's trying to understand what are all the things related to Rich Sheffrin, all the people, all the projects, all the companies, all the things that you've done. I'll show you in a second how to do that. They get that blue button on get verified with Google. I'll explain that in a minute.
