Rich SchefrenEntrepreneur Driving Strategic Marketing Growth

How to Cut Refunds & Keep More Profits – Priya Barbera’s Strategy!"

23 Feb 2025

Watch on YouTube

This is a YouTube video titled "How to Cut Refunds & Keep More Profits – Priya Barbera’s Strategy!" featuring a conversation between Priya Barbera and Rich Schefren recorded in 2025. The discussion focuses on strategies to reduce product refund rates, retain customers, and increase profits by implementing a refund reduction framework.

For every hundred products sold, 18 products are being returned. Let's say you just made $100,000 from your launch. Be prepared to return $18,000 from it.
Priya has been behind some of the world's most adored personal brands. People have gone from being hidden gems for a long time to quickly becoming an industry icon.
Hi Rich. Thank you for the lovely introduction and for having me on your show today. The main reason I put this step by step for framework together because it number one saves your sales which is huge, wows your customers in a way that you have control to now rescue potential refunds and retain your customers and reduce the overall refund rate less than, you know, industry average. I can't wait to share my trustworthy refund reduction framework with your audience. Is your refund rate between 2 to 4%? That's what I want you to shoot for here and that's the refund reduction framework I'm about to share with you in just a second.