How To Improve Email Deliverability: The SECRET To Avoid Emails Going To Spam or Promotions Tab

Are we on? Yep, we are on. So welcome, everyone. Hello. Let me know whether you can hear me and see Troy Erickson to my. What would that be? Would that be, I guess my right. Is that correct? Yeah, my right. Yeah. Anyway, yeah, let me know if you guys can hear us. We should be broadcasting live on Facebook, on YouTube, on LinkedIn, on Periscope, everywhere but Instagram at this moment. And see that there's a bunch of people already who have joined us. If you are joining us. Cool. Loud and clear. Chris Shoop says. So if you're just joining us, as everybody is, because we just started this, then let me introduce myself. My name is Rich Sheffrin. I own a company by the name of Strategic Profits, and I've coached many of today's top gurus. And the product that we are most known for, at least right now, is Steal Our Winners. And I have a guest with me today, Troy Erickson. And Troy is one of the email ninjas that many players behind the scenes discuss, deal with, hire and make deals with so that they can get their emails delivered. And so today should be a really fun treat. I just met Troy recently, about a month and a half ago, and we did a Steal Our Winners together. And we also. I also introduced him to a bunch of people because Troy has this very cool tactic. And we'll be. I'll be handing it over to Troy in a few minutes here, but Troy has a really cool tactic. I. It's so good. I've never done this with Steal Our Winners before, but it was so good that I didn't want to know the strategy. And the reason I didn't want to know the strategy is because. Well, let me first explain what the strategy is and then Troy, you can talk about it later. But for the first time, I'll talk about it for a second here. The strategy is something that you can add to emails that allows emails to go into the inbox as opposed to the promotions tab or the social tab. He has a strategy that does that, and that's an immediate improvement in email sales. Because of that, lots of people are interested in talking to Troy. I didn't want to know that strategy because I wanted our team to use it. So Troy worked with Matt and my team to actually use it, but I didn't want to know it because I'd be too tempted to share it. I don't want to ruin Troy's business. I purposely asked him not to share it with me. Although make sure that my team knows it because when I reach out to My friends and tell them I know this guy that can get you inbox guaranteed they want to talk to him. And I would feel weird if I knew the strategy and didn't say anything. So with that, Troy, why don't you say hello, let people know who you are. And everyone here, please say hello to Troy and I. We want to make this as much of a dialogue as opposed to a monologue. It's much more interesting if you guys get in on the conversation with us. So please let us know who you are and where you're watching us from. And Troy, I'll say hello real quick and then I'll pipe in everybody that is saying hi to us. Troy.

Hey, what's up? So if you don't know me, I'm Troy Erickson. I'm known as the email paramedic. I live in Tampa, so right across the state from Rich. We hung out at his house sometime. Super amazing guy has done a lot for me. And yeah, today I'm excited to talk about the strategy that just helps companies get better inboxing. Right. So, like, a lot of people are going to the promotions tab, and I help them go to the primary tab. And why is this super important? Well, like, for Rich, when I did this on their emails, I found that a lot of their emails going to the promo tab, we're at about 9% open rates, and generally we're in the. In the primary tab, they're at 14%. Right. So that's a 55, 56% increase.

How do you tell the difference on that?

How do you know? So I just.

Or is that something you want to go into later?

Yeah, we'll go into it later. Exactly how to test the email so you know where they're landing. And then I'll kind of like give some tips on how to. How to do that. But yeah, I've done a lot of consulting for different services, including this one. But yeah, I've done stuff for traffic and funnels, snow teeth whitening, V shred rep, sports. They're in gnc. Lots of big companies and lots of just like entrepreneurs too, and personal brands. So it's been super fun between that managing list, consulting, email copy, lots of stuff that I've done. So I'm just super happy to be here.

Very cool. And was this a. Why don't you just give people a little bit of your backstory? Like, how did you end up being the email medic or paramedic?

Sure. So I'll try to keep it somewhat short, but I'm only 25. It wasn't long ago that I was playing college baseball and I just literally wanted to be a professional baseball player. That was it. And that's all I want to do my whole life. That's all I ever did with my dad. From the age of like 7 or 8, you're practicing pretty much every day. I ended up having Tommy John surgery at the age of 16, which is like the worst possible injury and surgery you can have with a year long recovery process. Came back from that, played in Division 2 college. Then I had a little bit of a mental lapse called the yips, which I don't want to get into it too much, but it kind of messes up your ability to perform up here. And during the time that I was kind of like out and I got cut from my team as a senior, which is incredibly embarrassing, I started looking more into like Internet marketing, which I had a little bit of an interest in. I was running a lot of Facebook ads for people and they were like doing okay. I was getting some decent results for people, but they wanted to fire me. And I was like, hey, why do you want to fire me? And they're like, well, our emails aren't doing too well so we're not getting return on the ads. So I was able to go in and just kind of like dabble for the first time, work inside of some email lists, tried out a bunch of things and frankly I was terrible at the beginning and. But through a couple of clients I learned exactly like how to not write copy, how to not manage an email list, how to not do deliverability. And then I took all, all this stuff that I learned and went to some mastermind through Stefan, Georgia. I just in golf, talked to Ian Stanley. A lot of people that are really good at email, got really good, was introduced to a lot of people. And then how long ago was this? Oh, this. All this stuff kind of transpired in 2019. So just a couple, two years ago. Yeah. Yeah. So I had been online for like three, four, five years, probably like four, just doing various things, but a specific focus in email for the last couple years.

Got it. And so it's been relatively fast.

Yeah, it's been crazy. It's just the connections that I've been able to make. It's just been very, very humbling. So I'm super appreciative and I've gotten some amazing results for people. I just want to keep that going.

All right, so let's say hi to everyone. We got Steven here in Nairobi, Kenya at 9pm wow. And you want says sup. And Chris Ship says loud and clear. Cool. Yep. Can hear you guys. Frazier says, yo. Yes, they can hear us. Sounds good. Bobby says, hi, Troy and Rich. Daryl says, sounds good.

Cool.

Greetings from Lucerne, Switzerland. Hello, Darren and Raymond J. Negran. Hello to him. And no sound or video as of yet. I think you have to refresh. But he won't know that because we has no sound. Hello, Rich and Troy. Hello, Lorraine. Hello, Jason in Tampa. And toolbox gets heavy. Yeah, can I just implemented his sow strategy. Cool. Ben, Denny just implemented your strategy. So Ben, if you have any results yet, we'd love to hear about it. Yasmeen says, ha ha. Nice. Ahmed says, hey, Rich and hey, Troy. And Janet says hello to both of us. Hello to Janet and hi to you, Chris. And Gwen in Florida is saying hi and Chris is from Florida as well. And Yousef is saying hey. And Ben is saying hey there. And the Danube flows nearby. I'm not sure what that means, but okay, that must be geographical reference. Hey, Ron Williams. Hey, Bernardo. And Ben is from Dallas, but he's in the Philippines currently. And how are the Philippines, by the way? And Gur says interesting. And thank you. Yes, returning the States in a few weeks. Seems like I'm getting less emails in my inbox the last few months. Well, that's probably why having something that gets you in the inbox is a good thing. Welcome back, Troy. You're on your way to success, says Raymond. I have always heard that the Filipino people are akin to can. A pleasure to be among. Okay, kind. Hi from Berlin from Andy Beard. And let's see, good morning from the extreme Sonoma coast. Cool. Barbara. And let's see, we have Gunther from South Africa. He's excited to be here. And reject Rajendra from India. And Daniel Gomez, we don't know where he is. We have Ron Erickson. Is that your dad?

Yeah. Both of my parents showed up in the live stream and a whole bunch of people that like have followed me.

For a long time.

Like my, my crew showed up today. I really appreciate that.

That's awesome. And Jean Carlo saying hi from Aventura and Susan is in Colorado and saying hi and Melvin is in upstate New York. And where we are hearing you from Danube. And timing of this is perfect for me. And hello from Iowa. Well, hello to you too. And so great. So where do you want to start this? Where do you want like. And I think we should kind of give people an overview of what we're going to cover today. Plus the call to action that we want to share and we'll probably share like several times throughout this, you know, live stream. So give people, just give people an overview of what we're going to cover today since you know better than I, and then also key people into the, the, the call to action that we'll have during this live stream.

Sure, yeah. So I feel like at the beginning we should just go over some of the basics of like what makes email marketing successful because really there's only like two things. Honestly, if you do them very well, you're doing the 80, 20 of it. Right. And then after that we'll kind of go into like, hey, how do you know if you have deliverability problems and what are some of the ways to fix them? And then I have a faster way to fix them. So I feel like that would probably give a lot of value to everybody here.

Very cool. And yeah, so you know, and would you like to. Do you have like a clear idea as it relates to when does your service become a no brainer for someone? Like what, what size list, what size sales? Like any barometers?

Yeah, so I would say, I mean if you have an email list of like 5 or 10,000 minimum, which probably a lot of people do, or you sell something that's high ticket, it can definitely make sense and pay for itself pretty much instantly and then you get to keep it forever on. So yeah, I'd say that's probably a pretty good fit.

So if they have a list that's about 10,000, if they're selling how much like monthly would you say?

Sure, yeah. So I mean, let's just do some math on it, right? So like if you have a high ticket service, let's say even if it's only $2,000 and you sell five of them a month, that's ten grand. I don't even charge anywhere near that right now. So just kind of put that in perspective. Or if you sell something a little bit lower ticket, and let's say you've got like an ecom business and your average ticket is like 50 or 100 bucks, you have a lot more customers. That's cool too because it's like you do the math and it, it can add up quickly, especially with deliverability. It's like some people I work with, not everybody, but some people literally see close to double the open rates and obviously sales follow that very closely. So if you had a big deliverability issue and you take whatever email revenue you have right now and you're like, okay, well over the next 30 days I could double that. And you're like, okay, cool. And then it can double it every single month too, right? So it's not just a one time thing, it's like it continues on.

Got it, got it. And the. All right, so let's kind of dive in, I guess. Like where do you want to start?

Sure, yeah. So I just want to like let people know that with email there's actually a very like simple process to follow, especially if you're not like totally sure and you don't want to get too much in the weeds with deliverability. There's like two main things that you can do to make more money from an email list, right? And I find that a lot of people struggle with the first one. So obviously you want to send more emails, so it's super simple, right? So send more emails, people buy more things because, you know, you get more app apps, you can hit more home runs, you send more emails, you make more sales. Pretty simple. But a lot of people frankly are like very worried that if they send too many emails that they're going to like get a lot of unsubscribes or that people are going to, you know, be put off by that and it's just like too, too much and that you're going to annoy people. But there's a reason why people signed up to your email list in the first place, right? Like they want to hear from you. And if you send them things that are relevant to whatever it is that they first opted in for, then they're going to be very happy to continually get things that they're interested in. Right. Another thing to bring up too is that subscribers don't last forever because a lot of times people are interested in something, they're super excited for it for one day or three days or a week or whatever, but then maybe the next week or the next month, they're not as interested. It's very important to send them a lot of emails that are relevant early on. So that's the first way to improve how your email marketing is doing right now. And it's not just with broadcast too, right? Like you could add in extra automations like if somebody takes a specific action like clicking to a certain product and let's say they don't buy, maybe hit them with a follow up email. So just finding different ways to throw in more emails is the fastest way to make more money. Now the second thing that's super simple, right, Is being able to make sure then more people are seeing those Emails. Right. So send more emails. Make sure people see those emails. It's like that super simple formula for success. So we're going to go over, over a few of those things that you can do to make sure that people are seeing more of your emails. Are there any questions about any of that so far?

Well, let's see here. Let's. We'll continue back as we'll see who else is here. Okay. After your parents and we have. Okay, we had. Yeah, Upstate New York. All right. We already had that. Nice smiles to your parents. Yes, we're out here. Troy, Nick Brown says. And Aliyah from the UK says hi and Lauren from Fredericksburg, Texas says hi. Can he help Cubs pitching? We lost 10 in a row. I wish about that. Hello, Ramchandara. Sup, Troy says Carl. And without jumping the gun, does this work for e comm emails using Klaviyo?

Yes, absolutely. Right. So like the tactics of like deliverability, like it doesn't really matter what you're selling. It's more about like what you're doing on the back end, like how you set things up, making sure you're kind of checking all the boxes. Right. So yes, it works for any niche. I've even got a twerk in like financial too. So for example, like a lot of people make big financial claims and they're like, hey, is it possible for me to end up in the primary town, get higher open rates because I've always been stuck in promo because I sell something that's very promotional. Yes. I've gotten people in pretty much every niche you could think of into the primary tab and increase their open rates. So yeah, 100%. So definitely stick around for that.

And how many emails per day?

Sure. So typically I like to tell people usually one per day. I mean, I've definitely managed lists before. We did more than that. Whereas two broadcasts, it was like there were two owners of the company and in the morning we'd send from one and the night we send from the other one. So then it kind of feels like it's coming from two different people, which is another great way to like not pe. Not make people feel overwhelmed. And changing from names is a really good one too. Right. So like maybe in the morning you send your name and in the night you send like kind of a funny from name.

Right.

So there's lots of ways to do it. But I'm a very aggressive marketer because I know that what I have can help people and I know that when my clients have can help people.

Got it. And the more emails you send generally the more you make. That's generally.

Yeah. I always tell people there's a reason why like all the big department stores out there are hitting your inbox like a million times a day because every time you click send they make a lot of money. So it's like further proof that you know, the, the big players, like the biggest companies in the world all believe in this too.

What about Drew's question, Does having a header image affect deliverability?

It could, but it's going to be different for everybody. And I'll show you how to test this here in just a minute because if your domain reputation is really good, maybe you can get away with the one and still inbox really well. But if somebody else has a domain reputation that's not as good, then maybe it could cause some issues for them. But I'll show you how to test that.

Got it. Gwen says clear. And Jane says glad to be catching us live. Good to see you. Jane Frazier says thanks for your answer. Ben Settle, Caleb o', Dowd, Matt Basic all send multiple emails per day. So does Agora. And actually just for people's reference point, like you know, the 2 billion or so that we do at Agora is pretty much all done by email. Like we advertise front ends but we don't advertise back end. So we make all our money through email. Hi Troy, Nowadays still good to send affiliate promotions straight from emails or you rather send it to a pre frame page and then to the sales page. Reason I say that is because I try to send an email promotion from email and Aweber shut me down and when I call them they say they don't like affiliate promotions. How to get around that?

Sure. So there's a couple of things you can do. For one, you definitely want to make sure you pick a platform that's friendly for your offers. So for example like Maripost and Ontraport are two really good ESPs that a lot of affiliates use. Another way that you can do it is just not use like affiliate links. So for example, if you're sending like to clickbank like they know you're doing affiliate stuff but if you're doing more of just like a promotion where it's like hey my friend has this going on then it's a lot, you know, nicer to the ESPs because a lot of times they just assume that if you're doing affiliate stuff it's like borderline spammy so they don't want it. And whether or not that's true A lot of times they just don't want people doing affiliate stuff on the platform. So you just have to, you know, find somebody who is okay with it.

Yeah. Aweber is known and has been for over a decade of being like sales blocking in certain ways. So great question Giancarlo and thank you Troy for the answer. When you talk about the numbers making sense and being profitable, what about low ticket affiliate offers in the MMO niche? Do you know what MMO is?

Yeah. Make money online.

Okay. Seems like people are always spending more on traffic than what they make sure.

So another like side tip on that too is even if you're sending out something low ticket, here's like a quick bonus tip. Right. So a lot of times we get locked in and we're like oh like I have low ticket offers, I'm doing affiliate stuff. Like that's all I can send, right? Well a lot of times like let me tell you a story. One time I sent out an email. Obviously I fixed spam issues for people. I sent out a really quick like nine word email, Dean Jackson style and the subject line was spam with a question mark. I said hey first name. Do your emails ever go to spam Reply and let me know I can get you out Troy. And I got so many replies including a nine figure CEO who I mentioned at the beginning of this call one of those companies replied to and was like hey sure, let me hook you up with my team. And they ended up becoming a customer off of that and obviously it's a high ticket service. So I basically took a list that is mine and primarily had a lot of low ticket buyers at the time and I just put out this offer in front of them by sending them a quick simple email and then we went back and forth over email closed a high ticket deal. Additionally there's probably a lot of offers out there that you could find that are very similar. I've had clients that sell $5,000 MMO offers so you could definitely find people in that space to partner with and you can make a lot more money because low ticket is great because it lets people get their feet wet but you definitely need high ticket to.

Got it, got it, got it, got it. And totally agree. Let's see here. Okay, next one is what do you think of list hygiene and what is your preferred schedule hygiene is not emailing the non actives. And before you answer, before Troy answers the the. The best approach that I've seen on this is another steal. Our winners interview I did with Fernando Cruz where basically you know they're mailing like a minimum of three emails a day, if not more, generally more. And within five days, if someone hasn't opened, they're throttling them down. And if someone opens today, they're getting at least two emails tomorrow. And if they open today from two different, like, two different, like sub franchises on the list, then they're getting emailed first, right? So it's like they're purposely making sure that each day they reset their reputation by sending out all the people that they know are going to open first and then each day, you know, sending out the rest over time and that they're throttling down as quickly as they can and throttling back up as soon as someone shows life. And what we used to do back at Strategic Profits, like a decade ago was. And I don't know if you've ever seen this, Troy and I probably mentioned this to you a long time ago. Oh, not that long ago. We only known each other for like two months. But the. But what we used to do at Strategic Profits was we had a system where someone was green. If they had clicked on a link in a specified period of time, they were yellow. If it was, they hadn't and it was red. If they had gone like over 180 days and we didn't, it wasn't aggressive enough. We should have made these a lot shorter, these windows. But when someone turned red in infusionsoft, because that's our primary, we would then automatically export them, like it was automated to ActiveCampaign and we'd still be emailing them in ActiveCampaign, but separate, different IP address, different everything. And then if they ever clicked on anything in ActiveCampaign, they would immediately be put back into Infusionsoft and be green again. So everything in Infusionsoft was like compliant. And then anything that would not be was moved out. And you know, it was funny because, like, this really hit me hard when Fernando was going over this strategy with me, because I just so happened I have two monitors on my desk, right? Like, I have the monitor that I'm looking at right now that's there, but I have monitors on the side. And one of the monitors on the side, I was looking at someone who had canceled Steal Our Winners, because it doesn't happen that often. And I was curious and I was looking at the last 30 days and they had canceled like 30 days ago. And they hadn't opened an email since they canceled. And we email every day. So I'm looking at 30 unopened and like on my left screen while Fernando is talking to me, telling me that every time someone doesn't open an email, it's a ding against you and it's hurting your reputation. And I'm looking at someone who canceled and we've emailed them every day and just recognizing, like, I'm ruining my reputation as we speak. And so I'm just curious. That's what I know about list hygiene. That's all I really know about list hygiene. But I'm sure you know a lot more.

Yeah. So the basic answer that I give is, personally, if I'm managing a list, I like to make sure the open rates are a minimum 15. And I'll explain how to kind of alter that here in a second. But so if you're at 15, you're generally going to be pretty safe, right? Because if you start kind of getting closer to 10, you're sort of entering spam territory. You're probably going to have promote issues, even if your open rates are a little higher. I've seen people have promote issues and in the 30% range, but that's because they clean their list very aggressively and that's how they're like compensating. But this is how you do that. So let's say, for example, your kickoff period is at 90 days, right? So that means if somebody doesn't open the email for 90 days, you stop emailing them. Well, let's say your open rates are like 12% and you want to get them up to 15% to stay safer. Then you would just cut down your kickoff period to about 80 days and then send some emails and see if that gets you up to about 15%. And why this is important is because like I was saying, if your open rates dip too much, then you could end up in the spam folder. So that's why it's super important to keep an eye on those. Just because you send to more people does not mean you will make more money. Because if those people aren't opening anyway, they can't buy anything. And Google cares much more about the open rate than they do about, like, how many people you're sending to or your numbers and how many people are buying. Like, they don't look at that. They look at open rates. And they also want to make sure that people on occasion are replying or, you know, favoriting your emails or forward forwarding them any positive engagement. But that's generally how you keep it in check. Another thing that I'll do too is I have like A separate engagement window. So like in the first 14 days, if somebody joins my list and doesn't open anything, then I'll also kick them off because two weeks is more than enough time to open an email. So that's how I look at it. And that is going to do a lot of good things for your list. Hygiene.

Good. All right, let's. Okay, this is awesome, but I have a meeting in 10 minutes. Will I be able to catch recording? Yes, you'll be able to catch recording. We're also, I forgot to mention we're also going to attempt to do a YouTube video at the end of this. So we'll save the last 15 minutes for us to do a recap and you know, when I, and I want to keep hitting these questions, but before we even go any further. So everyone that I've referred Troy to or mentioned Troy to like, like the guys from Traffic and Funnels, like Jeremy Blossom, like another financial firm down in Texas and many others. Right. Everyone that I reached out to has big lists, so I knew it was a no brainer for them. And that's why I was kind of asking Troy, like, at what numbers does it become like questionable? Because when I'm reaching out to someone that's got a list of several hundred thousand and making all their money from it, obviously it's an absolute no brainer to have guaranteed email placement. So Troy, why don't you, before we even answer any more questions, let's just do a quick like, call to action here. Like I will post on the screen here a link for you. So hold on, it is this one, I believe, correct. And, and so explain to people what that is.

Yeah, so I'll get to all the details in just a moment. But basically when you visit this link, you're going to see a calendar pop up. And on this call that you can book with me and my team, we're going to help you test your emails and see which folder they're landing in. We're also going to like, do this for as many domains as you have, as many businesses as you have, and help you estimate how much money you could be missing out on because of deliverability issues. So we'll tell you if you have a problem, we'll tell you how we would fix the problem and how much money we could recover for you. So all you have to do is hit that link and then there will be a quick calendar and application just to make sure it's a good fit. Because it's not a good fit. We'll tell you, there's people who get on the phone, they don't have problems or hey, congrats, like you're all good to go. So that's what happens at that link. And we do have a guarantee as well that if you're going to the promo tab or spam that we can get you into the primary tab. So we'll explain more about that here in just a second. But if you want to just jump the gun and say, hey man, I'm in on this, like I need to fix this. I need to make a lot more money from email, which frankly is found money, like hidden money that you're not getting right now. We're going to help you get that. So that's where you can sign up.

Cool. And does it make sense to show them where the sales letter is just so that they can get a sense of like what it is? Because I have a link to that as well. Yes, this is the link here. It's just strategicprofits.comtroy all lowercase. And that'll give you more details if you're unsure like what Troy's company does and what they can deliver to you. But if you already get it, then you can just go here and book an appointment. And it's not like it's not ridiculously cheap. It's under five figures. So it's four figures and it's not 9,999. But this is a business investment. You're making money from email. Then this becomes somewhat of a no brainer depending on how much money you're making from email or how much you're losing from email. So that's the link and we will definitely be showing it again. But let's get to some more questions right now and then we can come back to this in a few. All right, so let's see here. Let's see. All right, so that was list hygiene. That was a 10. Okay. For E commerce. Physical. How many emails should we send? Are people getting bored?

See?

Always. Bye. Bye. What should be business strategy.

Sure.

Yeah.

So that's a good question. Especially in E comm. Right? Because it's like the first thing you can do, right, is have more products. Like obviously that's a great way to send emails about different things. But at the same time, not every email should just be like, hey, go buy this, go do this. Big discount today, big sale. Because there's not a ton of value in that. Right. So for example, even if you're just like a T shirt company, we'll pick like the most basic E Comm example. So like T shirts, a lot of times people are wearing T shirts with these, like, big logos that are very meaningful to them. So for example, like, my mom's on here, she loves dogs. So if we had like, dog T shirts for sale, there's a big reason behind why she likes dogs. She just doesn't like the shirt because it has a dog on it. She likes the shirt because she's had dogs her whole life. And if you had, if you told the story about, like, hey, this is my border collie Jack. Like, he's, you know, super cute, meaningful, playful. My daughters, you know, loved him for years. And you tell a story about this and say, like, now you can get, you know, a T shirt with your dog on it or a similar dog, something like that. Hitting those, like, emotions and telling stories to people about, like, why something is meaningful, why it's important is much better than just saying, like, hey, 20% off this shirt, go buy it. So make sure you're doing stuff like that too. Or if you've got other products or if you're a coach or something. A really good angle is contradiction. So, for example, I've sent out emails before that say why open rates don't matter. And that's like very contradictory to even what we're talking about right now. But then in the email, what I talk about is like, hey, revenue matters the most. So make sure you're looking at revenue. It goes revenue, then clicks, then opens. That's kind of the order because not enough people look at revenue, right? And that's a really big thing that I help people look at as well. So contradiction, emotional stories. You can talk about, you know, current events or things in the news that are going on. You can make emails look really personal, right? Like forward, like opportunity, or like special link for first name, stuff like that. And just really take all these different angles. You can go on forums, you can go on sites like Reddit and find interesting stories from other people. You can pull your own testimonials. There's so many angles that you can choose from. And another thing that's really important too is you could email your list and say, hey, first name, what's your number one problem with blank? And then a lot of people will reply and tell you, and now you know what their problems are. So you can talk about their problems, their concerns and, and bring those up. And a lot of people will be. Will resonate with that because you've already asked them what they're interested in. They just Told you. And so there's going to be more people on the list who are wondering the exact same thing. So those are a few simple ways to get away from the, like, big discounts and sales when you feel like you're out of ideas.

Yeah. And just in case, Rajendra, how would you pronounce that? Rajendra Singh.

Sounds good.

If you're a member of Steal Our Winners, we also did a Steeler winners call with Dave Mizrahi, who does email for e commerce as well. And he talked about how to have how when you only have one product to be in the email ever to be an email every day without it being repetitive or boring. So you would. You could check that one out too. Charlene is saying hello from Alberta, Canada. Hello. Mark says it seems people today have two or three mailboxes. Any way to get into the best mailbox?

Yeah, so that's actually a really good question. I'm glad you brought that up. So Russell Brunson always did it one way. In the opt in box instead of just email, he would say your best email or put your best email here the way that I like to do it to make sure I get a real email address. For example, if you opt in to watch the training@strategicprofits.com Troy, you'll see that right below the little opt in button, it says training will be emailed to you immediately. So obviously what that's telling you is like, hey, we're going to email you something. So if the person actually wants to get it, they have to put in a real email. And I've seen times for my clients where they didn't have this and they were getting like a 2 or 3% bounce rate early on. And we're able to cut that bounce rate in half just by adding that one sentence at the bottom that tells people basically to put in a real email.

Very cool. Very cool. And yeah, I mean, it's. Most people do have more than three email boxes in general. All right, Trader Rob, how many days before holiday should I start my email campaigns for holiday items? That's a good question.

Yeah, it is. It kind of depends on the person too. It depends how many different, like, products you have, how many different angles. Right. So we're talking about how angles earlier, like testimonials or stories and all that. So you just kind of have to think about and like map it out. I like whiteboards. You could do it on a Google Doc. You can do it anywhere. I had a client last year, we did like the 12 Days of Christmas, we did 12 different Ecom products that they sold and they were all using interesting stories, so that one's really up to you. But an extra tip that I like to do a lot of times on the last day after a sale, I started to notice that a lot of people email and be like, hey, like, I missed the sale. I totally meant to get it. Is there anything you can do for me? So actually send out an email the day after the sale and it'll be like, forward, missed opportunity. And it'll basically say like, hey, so many people emailed us saying they missed it, we're going to open up one more day, but this is it. And that email crushes. So I'd highly recommend doing that too.

I would agree. Cool. Zach, Rich, Fernando, strategy you were speaking about, is it the same one Agora is using? Is there practice? Their practices are overwhelming. They send six times a day per sender and if you open an email, they add you to others. That's not exactly how they do it, Zach. But you know, most of the Agora franchises do not do what Fernandez is doing. They might all eventually do it. You know, every division of Agora operates mostly independently and generally when you buy something, it depends on the division. But most divisions will put you into a bunch of other newsletter, like free e letters as well. And you know, my argument with that, it's kind of a very mixed kind of thing. And what I mean by that is that, you know, when we've tested it, we've always made more money by being overly aggressive as opposed to underly aggressive. Right. But like, there's no, we've never been able. We've never ran a test for like two years to see, like, is there a time when it kind of reverses back where because you were a good polite emailer, did you reap any benefits? And so we don't have that data. So most at Agora just stick to the pummel approach. And Fernando has adjusted that pummel approach basically of throttling down or throttling up depending on the day prior's actions. And that's the gist. But yeah, they are overly aggressive as it comes to email and partly because we make all of the money that we make from email. So, you know, take 2 billion divided by 365 and you have a number of what we sell on average each day through email. All right. How do they manage spam complaints with such volume of emails? Is it just focused on sending high quality content? You might have a better idea of what people do in general, because I don't know what Agora does. Specific.

Yeah. So as far as spam complaints go, the biggest thing is just going to be making sure that people understand, like, who you are and where you're coming from. So whatever they opted in for, just be very clear in the first email, like, hey, here's the thing that you just opted in for. You know, this is me, this is how I'm different, this is what I do. And here's the link to what you got. And then also at the bottom say like, hey, I will be sending you more emails in the future, so be sure to check your inbox. Additionally, if you struggle with spam complaints, one of the big reasons could be that you are using like too many, like weird from names which are cool to use, but if you use them all the time, it could result in a lot of spam complaints and then just in general sending good content that people enjoy. So there's a lot of reasons that it could be. But assuming that you know, you're following can spam policies and not, you know, getting email addresses from places that you shouldn't, those tips should help you.

Got it. All right, so Giancarlo has a question for you. Troy. For someone that emails just once a day, what would you recommend? Email on the morning or email at night? And for the unopened emails, when is a good time to frame to email them back next day after two days?

Sure. So what I like to do typically is around noon Eastern time. It's something you can test. Definitely recommend testing it before iOS 1515 so you can get some more accurate results. But yeah, I'll usually send it at 12pm Eastern, sometimes like 1201, because then it'll hit the inbox like above everybody else's emails that send at noon. So that's what I do. But it kind of depends on the niche too, right? So like for entrepreneurs, I just kind of assumed that, you know, that's my market. They're working at home, they're probably gonna see the email at noon. Most people probably would. You could even adjust it to their time zone. But if like your audience doesn't open because they have nine to five and you want to send it a night, that's cool too. But yeah, as far as the reopen or like the resend where you change the subject line and essentially send the same email, you can send it later that day. So that's another incentive to send earlier in the day so you can send the the resend later and it just make sure that that one is getting like at least a 10 open rate, hopefully a little bit higher on the sent.

I remember a strategy and I don't remember who told me this, but I wonder if you've heard this and if you do this triggering an email to be sent. When an email gets opened, understanding that odds are is that they're in their email box at that moment.

Yeah. So I think Ian Stanley is probably the one of the big players when it comes to that. But I do that on occasion. So for example, if I'm pushing a sale or if I'm pushing, you know, the first time somebody clicks to watch, you know, my presentation on email deliverability, if they click that link and don't, you know, book their call, I hit them with follow up because it's really important to make sure that they do this because I know I can get amazing results for them. So I hit them with the follow up there. Or if there's like an important sale, I usually do it based on the click. You can do it on opens too. I know Ian likes to get super creative and if somebody opens the email, he's like, hey, in just a second I'm going to send you another email. And it kind of blows their minds and it's really creative. So yeah, you can play around with it for sure. But I love doing it with clicks.

Barbara says thanks so much. And do you know the ratio for sending out a second email if they doesn't open the first time? I guess what she means is maybe.

The open rate, as long as you're getting hopefully, you know, at least in the low teens. Right. Like a little bit higher than 10% on the resend, that's okay. But try not to send the resend if you're getting like really bad open rates on it because that can definitely cause some issues if you do it a lot.

Yeah. Hello, from London, Canada, Zach Troy. Can you provide more info on spam on spam versus promo offering? I know your script can lead promo to primary, but you are making a guarantee of spam to primary. How does that work?

Sure. So spam's a little bit different. So I don't have like an instant guarantee getting from spam to primary. I do from promo to primary, but from spam to primary, that usually takes about two to four weeks depending on how bad your spam situation is. So as part of the service I show you, I'm like, hey, we cleaned up your list. We did this. As far as hygiene is concerned, we fixed a few things here, a few settings there. It kind of depends per person because every spam situation is very unique. But me and my team do take a look at that for you and take care of any spam issues. It just takes more time. Right. So promo to primary happens, Boom, like that. But for as far as spam to primer, that takes a little bit longer because there's a lot that goes into getting you out of the spam folder.

Got it. This is an interesting question. It's the first time I'm getting this question. Are you up? How are you optimizing to overcome the iOS 15 update? You won't be able to track open rates anymore.

Yeah, it's definitely going to be tougher. So as of right now, it looks like all the people who have the mail, like iOS app downloaded, they're all going to show as having opened the email. So open rates are going to look way inflated compared to what they actually are. So one of the ways to mitigate this is a, first of all, do something now, like set up all these list hygiene things now, because it's going to get a heck of a lot harder when September rolls around or whenever they finally release this. But the main thing that you're going to do regardless is you're going to have to track clicks very closely and make sure that, like, hey, if somebody doesn't click on a link in an email in 90 days, they're probably disengaged. And I know it really sucks to say probably, but it's kind of all we're left with. And it's honestly, it's really ironic because all these, you know, big software companies are like, hey, make sure you only send emails to people who are engaged. And now they're taking away that ability. So extremely ironic and honestly, very disappointing. But if you fix these issues now, like for my list, for example, I don't anticipate I'm going to have deliverability problems because I already have it set up nicely where, when I transition to tracking clicks, it's not going to make like a massive difference because I've got it set up right now. So it's mainly being proactive and tracking clicks.

And I would imagine that what, like, what people will want to move towards sooner rather than later is that like having before, like some period of time, whether it's 30 days in, 60 days, 90 days in, where maybe like, there's a, like, if they have not opened an email in the last, like 60 days, then it's one week of like, all giveaway, like to click on a link to get something free. Right, like, so that you. Before you end up sending them elsewhere.

Yeah, that's a good strategy as well because, like, toward the end, if they haven't engaged, you definitely want to make sure you're giving them every opportunity to click one thing. I'll do too. That gets a lot of clicks. Well, honestly, like, if you have an email that you've sent in the past that got a lot of clicks, then that's a great one to use for me. What I would do is send out an email that says, like, hey, which of the following are you most interested in? Click your choice below and I'll show you the best, like, products for your choice. And then let's say you're in the fitness niche. You could do like, you know, building muscle, or you could do, like, sleep better, or you could do lose weight and put, like, three to five options. And those emails get crazy clicks, so it creates some kind of engagement so you can tell. So basically just pull some emails from the past that have done really well as far as clicks are concerned and use those right there. So good point bringing that up.

Thank you, Khalil. I'm using Copy Pro for my email sequences. Any advice you can give people for using AI?

I've never used AI before. It's still a pretty new thing to me, so I can't really give an answer there. But it's just a human copywriter is probably gonna do better unless there's some kind of crazy strategy that comes out soon.

The Zoom or GoToWebinar get better deliverability than my email provider.

So generally, I like to control the email provider. Right. So, like, I want everything as much as I can to be in my control because then I can, you know, call more shots, pull more levers for myself instead of banking on somebody else. But again, we'll get to the testing process here in a second on how to tell. But in general, I like to be in control of all that stuff.

Got it. All right, I see a question I want to get to, and then we can take a break from the questions and you can talk more. Someone signed for email. How should our sales funnel be? I don't even understand that question, do you?

I think you mean signs up for the email.

Yeah, I'm not quite sure.

As long as you're emailing them, like, relevant offers and funnels and things that are congruent to what, what they opted in for, then you should be good.

Since we are now global, shouldn't we email to those who did not open during the day.

I think what you're asking is about times. But anyway. Yeah, I mean, if they didn't open, you can just resend or like base your setting times off of their time zone, which is totally fine. Yeah. So if they didn't open like in the morning, then try at night instead of like the next day at the same time. Because odds are they may also be busy at that same time the next day.

Yeah. And I would say that like after some period of time, whether it's 14 days or 21 days or 30 days, if every time they don't open the first link and you send the second link and they don't open the second link. Now, like you sent 60 emails that have been unopened. It's probably time now to move them into a different area of your email list. I thought this question was not this hello from Vancouver says kayvon, but this one is inbox placement rate more important than deliverability. How do you measure inbox placement rate?

Sure.

To like, how to test and how to know.

Yeah. So to answer that question, those are kind of similar. But one thing that and bores in my group, my email secrets.

Okay.

And I think I can't remember if it was him or somebody else that asked this question a couple of days ago ago. And I wanted to make sure everybody's on the same page because apparently this is a question a lot of people had that I didn't know. But somebody was saying, my deliverability is showing up as 99%. I don't have any problems, do I? And I said no. Like when it says delivery 99%, that means 99% of the emails were sent to that person, like one of their inboxes, one of their folders. That doesn't mean 99% primer inbox. It just means that like 1% of them bounced or weren't delivered.

Right.

So now as far as inbox placement rate. Yeah. You can test out things like Glock apps or the method that I'm going to show you in just a second. But yeah, that's going to be really important as far as delivery is concerned. Yeah. As long as your bounce rate isn't like consistently above 1%, you're fine. But yeah, inbox placement rate is where the money is going to be made.

Got it. All right, so before we go to more questions, is there stuff that you want to cover before we even go any further?

Yeah, sure. I guess what I can do now is share my screen. So hopefully this works and we will be able to talk about A couple of things here.

Very cool.

Share screen.

Cool.

All right, so one thing that I wanted to bring up is this is just one of the my test accounts, as I call them. So I'm going to make this all the way and I have these test accounts set up to the point where I can test any of my emails or any of my clients emails at any time and know where they're landing. So all this is is a regular like Gmail account that took me two minutes to set up. Now I have a lot of different accounts is just one of them. This is not one of my more trafficked ones. But basically all you do is you set up a new Gmail account and then additionally you hit this little settings icon and you uncheck Conversation view. And the reason you do that is because if you're testing an email with the same subject line, a lot of times they like stack on top of each other and it would be super confusing. So when you uncheck that, it's like you can keep testing the same email and they won't stack. So anyway, the 8020 of this is you have an email, it's ready to go out, you don't know what folder it's landing in. So then you just send it to this account, your test account, and you can see exactly which folder lands in. So over here is the spam folder, over here is the primary folder, over here is the promotions folder. So if you land in the promotions tab or spam folder, you know that your email is not performing as well as it could. So like for Rich, for example, when I was in their account working on some strategies to get them from different promotions to primary, they generally had pretty good deliverability. But on some of their emails that are going to promos, about 9% open rates and when they're in the primary tab, it's about 14% open rates. So big, big, big difference in revenue obviously follows that very closely because that's about a 55, 56% increase, right? Going from 9 to 14 for a lot of people. A lot of people that I work with, they have email lists of like, you know, 50,000 all the way up to like 300,000. And sometimes their open rates will be stuck at like 7 to 13% in the promo tab. And then we get them into the primary tab and then their open rates are about 18 to 22% depending on the email. So let's say you're at the lower end of that around like, you know, seven, which is like promo spam. And then you Send a really good email. Now you're in the 20s, like, there's potential for, you know, tripled open rates. And I have some people, after I work with them, they say, like, hey, I've tripled on some of my emails. Obviously I don't guarantee tripling or anything like that, but I do have a little case study that I can bring up as well. So that is, how are you, how.

Are you figuring out what the open rate is in the two different ones? Are you just checking your seed account, looking at where one's landed, then looking at our infusion numbers to see the difference? Or like. Yeah.

So basically when I sign into a new account, obviously my first goal is to find an email that is currently going to the promo tab. And obviously, you know, for anybody that books their call, we'll figure that out on the call so we can see that together. But let's say, you know, I go into a new account and I just pull up some emails. I find ones that have not so great open rates and then I test them. And if they landed in the promo tab, I'm like, okay, now I know why this one did so bad. And I kind of take notes of like, okay, it looks like this email that did poorly, this email did poorly. And this email that did poorly, I tested all them. They all landed in the promo tab. So now I'm going to test some other emails and if they did really well and they landed in primary, then I can see the difference between the two. Or there's some people who have never had an email land in primary, or at least not in a very long time. So then I can just look at their current open rates. I'm like, okay, this is the promo tab. And then I work my strategy for them and then they're on the primary tab and then their new open rates, their new, frankly, very blown away. And those are kind of like, you know, that's the difference, right? We're bridging the gap from generally around like 10 or so to upper teens, sometimes 20. But like I said earlier too, there's some people who clean their list very, very, very aggressively. And their open rates are in the 30s, but they're still going to the promo tab because they don't know exactly what the algorithm is looking for. But I do, fortunately, because it took me a long time to come up with this, put in a lot of hard work, months and months and months of practicing and research, of doing it the hard way. So I guess to kind of talk a little bit about the hard way is I pulled up a few different, like, presentations here that I've given over the, the past few months and I'm going to pull out the best pieces of them. So this is kind of what I was just talking about with the test email, right? So you can set up a couple of test accounts to test your emails and see where they're landing before you actually, you know, click send on the real broadcast.

So that you can just. They won't see us, but they'll see the. There you go.

Let's go to view full screen, I think.

Yeah, that's bigger.

Okay, cool. Big enough. Anyway, so the test email, as I just said on how to set it up, is kind of this section. Now, if your emails go into promo or spam, there's kind of a pecking order of things that you can change, right? So obviously the first one is the domain name. If you have very severe spam issues and you change that, like, odds are it can pull you out of spam, you know, quicker than doing it, like then messing around with all these other things right here. But keep in mind, you still have to put in good list hygiene practices, otherwise that won't end up in spam too. So obviously none of us want to have to change domain names. It's not fun, but it can work for a lot of people. Again, this is the hard way. We'll get to the easy way in a minute. But the next thing would be the from name. So if you're a fitness company and you send out like a weird from name that's from your abs or something, sometimes that can trigger the promotions tab or even the alias. So for example, if it was rich@example.com and you changed it to like matt@example.com sometimes that fixes placement issues as well. The next thing would be the subject line because that's very important. There's a lot of deliverability weight placed on it. And after that would be the link text, whatever text that you're hyperlinking in the email. That would be the next thing. And then after that would be the body copy. You can try playing around with these things, switching them up, changing them in that order, and see if it gets your email into the primary tab, which can work. It just takes a very long time, in some cases like 30 to 60 minutes per email of tinkering with it. But that is like the old school way to kind of assess where you're going, what your open rates are. And then you can also check postmaster.google.com and yeah, so if you actually go there.

I did go there and I was just looking at like what it's saying, like it couldn't find token.

So it'll give you all kinds of stats. So this is for my domain. So as you can see the spam rate somebody apparently complained on July 1, but other than that we are pretty good to go. You can go all the way out to 120 days and it will show you stats on that. So as you can see, generally pretty clean. And if we hop over to like your IP reputation. I was on medium for a while but now it's on high. So the basically by having good sending habits, I'm on activecampaign. They bumped me up to the high rated ip. So that is good. But the main one to check is domain reputation. So for example, mine is on high. If you're on medium that's okay too. It's hard to have a really big list and not be on medium or it's hard to have a really big list and be on high. So if you're on medium you're doing pretty well. If you're on low or bad, you definitely need work. So those are a couple of things that you can learn by looking at Google Postmaster.

In order to make Google Postmaster work, you need to put some token in the Txt file, correct?

Correct, yes. So that's definitely something that like if you're a bigger company, you probably have that set up. It's called dmarc. But if you're smaller and you don't have that set up yet, it's going to take time for all these stats to populate. Once you set it up, it's probably going to take two to four weeks for it to show up. But if you are having spam issues right now, don't set up DMARC yet. Let me fix those for you first. Otherwise there are a lot of other issues. Because when you activate dmarc, it's kind of like saying I trust my own deliverability practices more than the average person. That's like sending on my ESP. Same thing with like private IPs. If you ever switch off and you have like really bad sending habits, it can actually hurt you. So I can make sure that you have no spam issues before you activate DMARC or get a private ip.

Can you circle back with Matt and Teddy on my team? Like, because right now we're not verified.

Oh, okay. Yeah, I can definitely.

Although it says verification succeeded on June 24, but so I don't know.

So if it was June 24. It's probably just going to take some time for all this stuff.

Got it. Oh, did you already help with this? Is that why?

Let's check. I'm actually going to pull up one of your emails right now and I'll show everybody how to get this working. So here's the email that used to promote this call. Today all you have to do is click the three dots here, hit show original. And as you can see, DMARC is passing. So you do indeed have it set up. If you don't have it set up, this row won't even be here. There will be nothing that shows up. That is how you tell.

Got it. At some point when I go to Postmaster, I'll be able to see all those things that you see, correct?

Yes. It takes time to populate.

Got it. Cool. Let's go to another cta. Let's take care of that. Let's go back to both of us for a second. Wow. Did you do that?

I did.

I think I could do it like this. There you go. I'll put the banner back up. Here is the opt in if you want to get more info and to get a free case study on how 172 business owners have increased their email revenue by up to 133% with the anti promo tab code. And if you don't need any more foreplay, then you can go here. So strategicprofits.comtroy all lowercase. If you want to opt in and see how Troy works his magic with his email and huge open rates to have Troy and his team look at your business and help you figure out like how much money you're leaving on the table currently and what the difference would make and anything you want to add there. Troy.

Yeah. So a lot of that testing we'll do with you on the call. We'll find out on the spot. Because there are a couple nuances too. For example, there's some ESPs out there. For whatever reason, they have really like weird testing processes that we can help walk you through. For example, like on Aweber and a few other ESPs, if you send the same subject line in a test email like the second time you test it, it'll always go to primary. But that's not true when you actually click send on the email. So there's a couple like weird things like that that we can help you catch on the call that you may not catch on your own. Plus just the fact I've been doing this for so long specifically with deliverability and promo versus primary placement, there's a lot of extra things we can give you insight on. So yeah, if you want to just book your call right now and you're like, hey, let's do this, let's get it done this week. That is the link. If you want more info, you can go to the other link.

But yeah, I'd say that if you have an email list of 10,000 people that are active, then you definitely want to book the call like right away. If you don't maybe opt in, get more information, see if this is a good fit and kind of go from there. And if you're going to opt in, you would opt in there and you'd get the case study and learn all about it. So there strategicprofits.com forward/troy to opt in to Troy's list and see how he does his thing and huge open rate call and you might want to do both. So with that, should we go back to questions for a minute or do you want to go back to your sheet?

We can go back to the sheet really quickly because one thing that's coming up for a lot of people, they're like, hey, does this work for other people? So what I'm going to do is actually show you the case study that I was referring to very briefly. Again, you can see the whole thing at that link. However, I'm going to share a little bit right now.

Cool.

Can you see my screen?

Not yet, but I will add it to the stream.

There you go. Okay, cool. So this is some of the presentation. I'm not going to, you know, go through the entire thing right now, but obviously the mistake is going to the promo tab. And the good news is that a lot of people have doubled their email revenue from this. So as far as, you know, people that have done so. This is Alvin. He owns a seven figure business. He increased his email revenue by 84% in March just by doing this. There's other people I'll get to in a minute have gone up to 133 and it might be higher too. That's just, you know, some people, they don't really reply why, but some people obviously want to voice their opinion. Here's you know, Megan up here, she went from 7% to 19%. Here's Scott, who's more blunt with it. And then here's Joe who said he made back his investment in one day because he had a pretty big list. And here's Jason who by the way has a 1.7 million email list, saw a 30 increase in clicks. So anyway, kind of going back to Alvin, because Alvin has been very vocal about this. You know, he already already runs a seven figure business. His list is already doing at least six six figures a month. I know that much. It could be doing more. So 84, based on his testimonial here, increased our list revenue by 84%. 84% of a hundred thousand would be 84,000. Or even if your list is only doing 10,000, that would be 8,400. And you know, you don't have to do it the hard way. Like I mentioned earlier, where people are changing subject lines from names, domains, their copy of pictures, links, sending segments. You don't have to change that stuff. So we know why, right? Like your emails are landing in the promo tab. So in order to kind of show some proof here, I did a case study with one of my clients. They had a list of 270,000 subscribers, 150,000 on the regular segment here. So I've got a variety of examples. So we started testing this a little over a year ago. This is was sent on June 20 last year. 9% open rate, 5k in revenue is sent to 255,000 people. As you can see, the product name starts with M. The same product, same email sent out a couple of months later. 29, 6.7 K in revenue, 133,000 people. So sure, the segment was different on this one, but it made more money for from less people. Now on these other ones, they're the same segment size, so you can kind of compare and contrast here. So this was sent June 21st last year. 14 open rate, 4 and a half K in revenue, 150,000 recipients. And this one was sent a few months later, same product, same email, 26% 7.2 K, 140000 people. So basically they went from 4 and a half K on that email to 7.2 because the open rate went from 14 to 26. And then one last quick example here. This Product sent on June 22 last year, 11.8% open rate, 3.7k in revenue, sent to 150,000 people. Sent out the same email four months later, 24%, 8.8k in revenue, 148,000 people, same everything else. So if we look at the results, the best email, which is that last one that went from 3.7 to 8.8, that is a 133 increase right in revenue over the course of those three emails in the case study, which were, you know, the ones that originally hit the promo tab were three consecutive days. So we got them into primary and over the course of those emails made an extra 9 and a half K which is over 3 per email. And if you do the math on that, over the course of a month that's an extra 95 grand or so. And that doesn't even count the autoresponders. So this client obviously has a very big email list, but this to them is worth six figures per month. Right? And even if your list is a lot smaller, right, let's say it's 10 times smaller, it's still worth an extra 9.5k per month and I don't charge anywhere near that. So it is a no brainer for a lot of people. And even Elon can say that's unreal because if you don't land in the promo tab you have higher open rates and higher sales. So with that being said, that's a little case study we put together and let me go over a couple other things too. So basically the way I learned this is just managing lists and scaling them to six figures, which frankly I could not do without this anti promo tab strategy. These are just some of my client screenshots throughout different months here. A lot of those lists are six figures. So a couple other things to go over because I understand people are skeptical. I totally get it because a lot of people have been in email close to as long as I've been alive and they're like I've never seen anything like this. So show me that it's compliant. I say okay, I've read Gmail's terms and conditions strategy I use is compliant with Google is not hidden text, HTML or old school techniques. Let's see. And also like I showed a little demo here. Like if you watch the case study at the link that Rich provided you can see the demo which is basically what this is referring to. I can't really show a video on here. But anyway, number two, my solution is a custom block in your ESP that I create for you that allows your emails to be seen as primary inbox worthy instead of promotional because they're more compliant and less promotional in the eyes of the Google algorithm. So all you have to do is copy this template into your future emails. And honestly it's like super super simple. It's just a matter of me getting it to work specifically for your business. So it's hard for me to create, takes me time, but for you it's just copy and paste and then naturally the last piece. People ask me how Long will this last for? Well, I've been using this strategy for over a year, as you saw earlier, and it hasn't stopped yet. I've helped. Probably around 200 people now need to update this. Also, the fact that it's compliant means Google has no incentive to patch it. And obviously Google wants you to send emails with higher open rates because it makes their users happier, which is what every single platform software service out there wants. They want happy users. Right? So the last piece that I kind of want to show you, actually two pieces. So I do have a guarantee on this. So if I can't show you proof, then I moved multiple emails of yours from the promo tab to the primary tab on the default Gmail setup. So what I mean by default Gmail setup is the default account, right? So when you open a Gmail account, there's primary, there's promotions, socials in the middle, but you can't really go to social unless you're a social network. So I use this account for testing. I also show you proof in Glock apps, which is one of the biggest email testers in the world. And you also get 30 days of support as well. So if there's any issues, you email me and I fix those for you. But if it didn't work for any reason, you'd get a refund. And then let me show you kind of everything that you get with this because it's not just moving from promo to primary. Somebody asked earlier. So not only do you get your emails moved from promo to primary, which results in higher overrides and sales, I also run a deliverability or spam audit on your account that points out and fixes any issues that you might have, because that's obviously super important since spam is worse than promo. And then lastly, you get a customized copy of my number one best performing re engagement email. So this is really important too, because I've had clients who have very big email lists and they have an active list and they have an inactive list, right? So most of you watching probably know that you're not supposed to email everybody, but a lot of people have a really big inactive email list because their emails have been going to the promo tab for a long time. So now that you're going to the primary tab and you send out a re engagement email to these people, let's say you've got like 100,000 disengaged people and you can get a 10% open rate on the survival email. That's 10,000 people that are now added back to Your active email list and you can literally start marketing to them again. And you just grew your list by 10,000 people without spending a dime on paid ads. So that was another really big piece of it too. And I've gotten some testimonials and lately. Let me see if I can find one of them that I recently wrote about. I found it right here. Okay, cool. So this is an email I recently wrote. It had a testimonial from Marcus. Marcus sells a financial offer. This was after I delivered the service to him, he said. So I sent out the re engagement email to my list yesterday. Below are the initial results. Holy cannoli. We added almost 10,000 contacts to our active subscriber list. As you can see, 9,190 people opened that email and these were people that he thought were like dead and gone and he could never market to them again. But he added them all back to his active segment. So not only is he making more money per email, but he's adding extra subscribers to his email list. So that is kind of the meat and potatoes of this whole thing and what exactly you get. So if there's any questions about that, let me know. But if not, we can get back to answering more questions.

Cool. All right, so let me do that. Let me go back to the questions here for a second and let's see. All right, I think we didn't get this one. How many emails a day would you send to the same list using the same from name with the intention to make money and not build relationships? Kind of a churn and burn strategy.

Sure. So churn and burn kind of depends on the niche too. So like, for me personally, I don't use that strategy because I'm somewhat of a guru, for lack of a better term, like a relationship list. But if you're in a niche, like for example, I think you asked earlier about make money online. Like, generally those subscribers don't last as long as because they have more shiny object syndrome than the average person. But I would say like two or three a day as long as they're congruent. If you want to be like really aggressive, feel free to do two or three. But do remember that you can build relationships and sell at the same time by using the PS or just by working in some really good stories. Because at the end of the day, people just want to be entertained and stories are a great way to do it. Because if I tell you like, oh, like tactical tip here, tactical tip there, it's not as attractive as me telling like a. Of Bunch emotional stories. That's why, like, emotional, like movies are really big hits and like heroic stuff and, you know, from zero to hero, all that kind of stuff works super well because it's just human nature.

Agreed. And also what I would say, Iris, is that one of the things I learned from, like, I've told this story before, but it's worth repeating, I think. So when I went, this is like, I don't know, maybe like 12 years ago or something like that when I was doing daily emails, kind of like, well, like Ben Settle or Matt Fury. And I bumped into Mark at the cigar bar, Mark Ford, you know, one of the co founders of Agora. And I was like, look, I'm like the poor man's Agora. I'm in the email. I'm an email every day. And he's like, I actually like those emails better than what we sent. And I was like, why do you say that? And he said, because they're unpredictable. You don't know before you open it whether it's going to be just a short paragraph or it's going to be a long email. And that unpredictability should make, should get them open more frequently because it's not clear if it's a big time commitment to open it or not. Whereas, like, if you always send long emails, it's a time commitment. Right. So the idea of different stories, different lengths, different, like, you know, just making it less predictable in certain ways can add to the open rate. Because like, you know, you're giving people, you're, you're removing one of the barriers that might prevent people from opening it. Like, I don't have a lot of time. Do you ever ask people, Troy, on your list, what is their opinion on the number of emails they receive from you? If someone just bombards me with emails, it's a sure way that I will remove myself from their list.

Sure. So to answer that question, if you're removing yourself from their list, then it means you probably weren't as interested in what they're saying. So, for example, take whatever like you really love doing, whether it's a hobby or something you enjoy talking about. If I send you two emails a day about something you really enjoy, you're probably not going to unsubscribe. So the thing is, it's just making sure it's relevant to people. Right. If I send an email out that asks people like, hey, how many emails do you want to receive from me? There's not really any value in that. So I don't want to do that. I just want to send them the valuable things and if somebody unsubscribes, it just means they weren't a good fit and that's okay. There's nothing wrong with that. Remember, you don't want to cater to everybody because most people on email lists like they're just not going to like buy or be interested. It's just human nature. It's like the 8020 rule applies to everything. Right. Like 20% of people will be like very engaged and really love everything you put out. And those are the same people that are going to buy things. So I would rather send emails that are about valuable things and that they people kind of self identify. If they're not interested, they just click on subscribe.

I dig it and agree. Hugo says hi from Miami and Trader rob around email 7 or 8. In my sequences, I always, I'm always feeling repetitive. Is there a formula that I should follow and put my confidence in it?

Yeah. So if you like a really good thing to try as well is a lot of services, products, whatever, they have multiple like benefits. Right. So let's say in your first few emails, you know, you talk about benefit A and the next few you talk about benefit B. Next year you talk about benefit C. So that's a really good way to do it. Additionally, what we talked about earlier on the live stream is you can pull up different things that you've said in the past that have done really well. And you can also, you know, pull up like testimonials. You can find stories online. You can just talk about like FAQs, customer reviews, like anything that's just really interesting and curious. You can be kind of like contradictory compared to what everybody else is talking about and just be entertaining in that kind of way. And another thing that I do too is to find like relevant stories on amount of ideas is anywhere I, anytime I go somewhere, I bring my phone with me and I'll just like take notes about like weird things that happen to me that could be relevant to my business and what I teach. So now whenever like some kind of interesting thought hits my head, I write it down and then I have a whole list of things I can talk about.

Another just another angle towards it is and this was something that I learned from Jason Flatline like when I was working on a webinar, he said like what's. What would be the opposite of saying that that would still say the same thing. So you know, like when I asked someone how much more money would you be making if you knew this like strategy from steal our winners. Right, That's. But then another whole angle could be like how much it's costing you on a daily basis not knowing this. Right. Like, and what does it cost you to be missing this? Right. Like, you know, it's just a different angle of attack. Right. Like, so if you ask like what's the opposite? What's an opposite way of saying this, that still means the same thing. Like it's just another way of kind of getting at it. Rajendra, how to get new headline idea for every email we send. Best platform to choose.

Sure. So what I do as far as subject lines is I'll read through the email itself and I'll like pull out the most like gut punching or the most like shocking line in it and I'll make that the subject line. But in general, Ian Stanley always says like, hey, you want curiosity plus benefit? I've always really liked that formula. I like to add in specificity as well. So instead of just kind of making a random subject line, you want to make sure there's some like curious or shocking or like gut punch thing from the story as well as some kind of benefit if they get, you know, when they're opening it. So for example, if you are writing about like health and there was a gut punch line and somebody said like, I can't believe that person is so fat, then like that would be the line that you put in the subject line because you have to talk about the problem before you talk about, about the solution. Or you could say like Sandra couldn't stand the number on the scale anymore. Here's what she did to like fix it. But it kind of condense it down a little bit and make sure there's some kind of like curiosity plus benefit and ideally use specific numbers. So instead of just like lose weight, you know, lose £16 or something more specific. Best platform to choose. Frankly it doesn't matter as much as most people think. But I like ActiveCampaign because all the automations that you, you can set up, they're very, very active and they work, you know, really well. There's a lot of things you could do with it, but if you're gonna do like affiliate stuff, so be like entrepreneur, mirror, post, you know, if you're brand new and you've never done it before, maybe pick like a simpler esp, but hopefully that helps.

Yeah. And it was John Capel's tested advertising methods that talks about like. So that goes way, way back. Right. Curiosity and self interest combined are the most powerful combination because it's what is this? And I'm going to benefit from it. Right. Like, so do you suggest to always activate double opt ins when people want to subscribe to your list? I'm getting a lot of conflicting information on that.

So from a technical standpoint, like yeah, technically double opt in is the best, but I never ever, ever use it. And there's a couple reasons for that. One of them I shared with Rich on Steal our winners recently. So instead of like, like here's what happens when you have double opt in. So it sends out an email from the ESP and sometimes those go to the promo tab or spam and people never see them. So it's like all the people opt in, you're getting maybe half of people to open the email and click the confirm button. So you're losing half your subscribers right out the gate. Whereas if you turn that off and then you use the strategy I was talking about with Rich and Steeler winners, which essentially revolves around like sending a reply email, which is a really good piece of engagement and following up with them with like a free bonus, that's a really good way. Also we talked about earlier is like kicking people off the list if they don't open an email in the first 14 days or so. Those are ways to kind of like capture as many subscribers as possible but still keep an eye on deliverability and make sure nothing goes wrong. So I never use double opt ins because it's just like every dollar you're spending on marketing now, you kind of have to spend two in order to get the same list size.

I agree. And the way we always did it like when people at least were, when people were at least when we were like giving away reports and select my free reports, we always made the download page the double opt page. So this way like as soon as they went to get whatever they had opted in for, they were already confirmed. Right. As opposed to a separate confirmation. We made the confirmation page the actual download page. I receive over 150 emails per day, therefore I can't open all emails. Well, there you go. What are three to five primary basic strategies that we can focus on implementing so we don't go down a rabbit hole of deliverability as I have a small team.

Yeah. So the first thing is the testing process I showed earlier because obviously you can't possibly know how you're doing or improve it if you don't know where you currently stand. So that's probably the main thing. The next thing would be list hygiene. So as I mentioned and I don't know how long you've been on the call, but the, the 90 day kickoff period, right? So somebody doesn't open an email in 90 days. Make sure you're not emailing them anymore. Additionally, I set up a second filter so if they don't open an email in the first 14 days of being on my list, they get kicked off. But then the 90 is repetitive, right? So if it's been 90 days and they open, that resets back to zero. But if they go any 90 day stretch without opening, I take them off. But do remember as well that you want to maintain a minimum 15% open rate or so. So you can adjust that 90 based on whatever it takes to get to that 15%. And then the last strategy is just making sure that you're sending content that's like relevant to people because not all of deliverability is super quantitative and like, oh, you know, press X button, Y button, all that stuff. But make sure that you're sending people emails that are directly congruent with what they opted in for. So if for example, you had a fitness business and it was about losing weight and you're like, oh, let me send out this like muscle building offer, it seems like it might be relevant and congruent, but honestly it may not be. And maybe these people just want to hear about like losing weight. So try to make your what you send to them as similar as possible to what they first opted in for because you know for sure, sure that they're interested in that.

I dig it and I agree. Cool. Should we create a test account in Yahoo, or is Gmail a good test for most emailers?

You can, if you want, for Yahoo. I mean, it might be kind of overkill because frankly Gmail is roughly half of all the inboxes between gmail.com and custom domains. Like so many people on Gmail or G Suite or I think they call it Google Workspace these days. But Gmail is probably sufficient unless you are having a specific, specific Yahoo problem.

Cool. Does it change things in your test account? Does Gmail customize which emails you get in your primary based on what you opened in the past?

So it does a little bit. And that's why I have like one account where I do open emails and one where I don't and then, you know, a bunch of others. It doesn't have a huge difference, to be honest with you. It does have a little bit of a difference, but it's mainly a spam thing. So like if you send an email to an account where you never opened an email and wonder where you did. Spam placement is very different, but with promo it's only a little bit different. And honestly it's the same a lot of the time.

Got it. Cool. This one's for me. You mentioned Fernando moves people from Infusionsoft to ActiveCampaign. If they do not open after so many days, do you just add their email added to activecampaign and send new promotions? Do they have to opt in? Fernando doesn't do this. This was something that we did at strategic profits and it was an email script. So like it was a script that automated this. In other words, it immediately. They didn't opt out. Like they opted in. We've been emailing them in Infusion. Like because they're not opening, we're not emailing them from Infusion anymore, we're just emailing them from activecampaign. But we still have the email address, right? Like and so they don't have to opt in again. And if they click on a link in ActiveCampaign, it automatically moves them back over. So this is all automated and it was just a script that my developer or my head technology guy created for us. I don't know if that's difficult or easy. I just know that he did it. Fascinating. A new question. We're just starting out. Good to learn how to do well before we have problems. Many thanks. Cool. Asma. Hello Rich and everyone from Egypt. Hello to you Asma. What's a minimum size list that makes sense to attempt to work with?

I think we can as far as the offer. So I say 5,000 and if you sell something high ticket it's a no brainer. Like even at 5,000. But some people like to say 10,000. But I mean if you're. Plus if you have a long term mindset, like I charge one time for this, it's not recurring. Like my strategy is so simple that I can't even put it on subscription because it's like I explained exactly how it works. After you buy, I set it up for you. I show you proof it works on a loom video. Right? So I show you everything and if you're a long term thinker, I would just jump in and do it. But if you have like 5 or 10,000 minimum, that should be way more than enough to make your money back very quickly.

Cool. And as I said, long time no speak. How you doing? I'm doing well. I don't know if you've spoken to her before, but if not, then I Guess it was to me. Any experience working on deliverability with HubSpot emails? Yeah.

So the strategy works on like any ESP or wherever you send emails from because it's not about like where they're from. Like, sure, that can, you know, make a difference. Like some people have cleaner IPs than others, but the strategy itself works regardless of where you're sending from.

Got it. Let's skip that one because that one doesn't make that much sense to me. What is considered an active email subscriber. That's a good. Sure.

So technically it's up to you. However, like I was talking about that 90 day window. Those are what I would consider active people for me. So I set my window at 90 days. Some people, you know, it might be 60 or might be 120. I, I would never go past 90 personally. But it just means people that are like engaged and opening your emails and you haven't kicked them off the list for purposes of inactivity and not opening.

Good answer. How can you use this to leverage your unique selling proposition with your current clients who use email to sell promotion that don't understand this? Explaining this in a simple way to help them make money. You understand?

Yeah, I would honestly just try to like sit down with them and like check out the presentation at the links that Richard's sharing because it explains the whole thing very simply and I like to keep it on simple terms. Right. So like if you're going to the promo tab, the fastest way to make more money with email is to have more people see your emails. You don't really have to do anything else. Again, like I said at the very beginning of the call, the really simple way to make more money is send more emails and make sure people see those emails so people aren't seeing the emails. It's just like a big handicap on your email marketing. And you can't like there, you can send more, but it's like people won't see them. Or you could write better subject lines but the open rates aren't going to go up that much. Like this makes everything else you do do better. So if they don't understand it, it's just a matter of like sitting down and like saying, hey, like this would help you. And if they don't see it, then maybe, you know, they're not a good fit. But. And it's like, I understand that too. Like some people, they just don't understand email at a very high level and they think it may not be a good fit. But that's okay. Because I want to help people who are very, very excited and just want to jump in and get results right now. So I would sit down with them. If you have any more questions you can, you can definitely ask. But I think the presentation does a pretty good job of making it simple.

Is this method only with Google email or can I use my primary email?

So it works for anybody who's sending two Google emails, right. So Gmails or G Suites or Google Workspace. So anytime you send emails from like an ESP so for example like yourcompany.com and you're sending out to your email list, it'll increase the open rates to those people.

People.

This isn't for people that are sitting from like a personal Gmail to another personal Gmail.

Is there anything we can do to avoid our first email sent out on a welcome series right after purchase? Not to land on the promotion spam folder?

Yes. So the, the method that I mentioned earlier.

Right.

Like with the hard way where it's like you know, fix the domain or fix the the alias, the from name, the subject line, the link text, the body copy. Like you can do that because you're right, the first email is the most important by far. Or you can have me do it the fast way for you which fixes the problem on all your emails about 90% plus. So for some people my strategy works on 100% of emails but I like to say it's going to work on 90% or more of your emails because obviously I don't want to make too bold of a claim because my claim is already very bold. However, I have lots of proof.

Yeah. Hugo, I would strongly recommend that you book a session to talk to Troy with your business. I can't imagine you not paying for this very quickly. Krista White When I go to hugeopenrate.com it gives an error. Your connection is not private. Attackers might be trying to steal your information on huge open rate.

So I'll have to figure out why it's saying that. So it sounds like an SSL issue issue, but obviously it just redirects to a calendly page and calendly is not trying to steal from you.

So when I got a huge open rate I'm just going to try it real quick.

I tried as well. It comes right up for me. Interesting.

And the calendly comes right up for me too. So yeah, I'm not getting that message but thanks Krista. Not sure why you're getting it. Do you have an email marketing course that teaches all about it. If not, will you create one?

Yeah, so I have like a little masterminds, 99 bucks a month. It doesn't teach this strategy, but it teaches many other strategies. So if you have more questions about that, feel free to find me on Facebook. I answer a lot of, you know, questions personally.

Is Troy born before cables? Yeah, I would assume he was born before. I would imagine he that Troy was born after Caples was dead. Thanks, Troy. My wife's active campaign account got flagged after a bot attack from France and Russia. We have no double opt in. How long does it generally take to recover from such an attack and get good again with your esp?

Yeah, so I had a client go through that once too. So all they did was turn on like verification. Like on the opt in, you know, where you have to like check the box to prove that you're human or the thing pops up where it's like click all pictures of a train or something and then you like click submit. So that keeps the bots out. But this is really only going to be an issue if you have a very like large presence on Google and just you know, like for certain key terms and searches and stuff like that.

Got it. Hi Rich, I missed a 990999 lifetime sow offer you offered on the Live with Jay. Is there any way I can get it now? You'd have to talk to customer support, but I doubt it. I think it's expired. Thanks for all the advice. This means a lot to be able to have this opportunity. You're welcome. Trader Rob. Best place to collect free email leads. Showing lead magnet as a Facebook ad gets costly and iOS problem in the future. Anything that you want to mention there?

Yeah, so free is not always the best because you get what you pay for. But I mean if you are looking for free stuff like podcasts are a really good way. You know, like YouTube channels. Just partnering with other people is a really good way to get people onto your email list. Agreed.

Cool. Hi Krista. I'm not getting that message. Okay, so that's that. Exceptional. Thank you. I also get the error on you, Joe. Open rate. It's not a secure server. Maybe your Chrome or your Safari is not updated. Maybe that's it. Captchas are so incredibly annoying. It takes me three to four times to get all those planes, trains and automobiles.

Yeah, I mean there's other ways too like neverbounce.com they have like a verification service that you can use. But I still don't like double opt in because you're just going to lose so many people.

I agree. What do you think about the services as never spam mail, warm mail, very mail reach, warm up inbox.

Yeah, those can help for sure. So if anybody doesn't know, basically what it does is creates like extra engagement on your email so it can help get you out of spam faster. However, you still have to set up your account and your list hygiene in a way that's conducive to continually get better results as opposed to just buying mail worm and hoping that it can solve all your problems. It helps things go faster, but it's not a magic bullet.

Got it. Cool. All right, so that covers all the questions that I see, which is pretty awesome. And once again, what should we cover? We got like 10 minutes before we should start to do our. We should before we should start doing our YouTube video. So what do you think? Anything else that you want to cover?

Honestly, I think that should be about everything. So at the end of the day, it's like if people aren't seeing your emails, you can't make as much money. So hopefully all the tips and advice that I've given here helps with that. I could probably think of a couple of bonus things, just like little fun ones. Let me share my screen again. I'm going to go ahead and share those. Another cool tip that I've helped people with in the past is this.

Add yours to the stream.

Yeah. For example, over on the right here, this is a picture of an email inbox. You can probably guess which person is my client just by taking a look at all of these. So your eyes are probably naturally drawn down here to chance because he actually has a picture. And now what I do is I take that a step further and I actually made my image in G Suite a gif. So it's like a picture of my face and picture of my logo and it just flashes back and forth, back and forth. And what it does, it kind of like dances at you in the inbox. And when you look around, everybody else is just like a nameless face or like a letter or something. But it's like when your picture can flash in their inbox, it gets more attention. And people ask me like probably a couple times a week, like, hey, how did you do that thing where your thing is flashing? Because I open all your emails because it forces me to. So what you do is you go in your G suite, you can do it on Gmail as well or whatever you use, but in the top right, where it's got your Little profile picture. You just click that and then you hit. Would hit edit and then put in a GIF there. I had somebody on in one of my groups make the GIF for me. You could definitely have somebody on like fiverr do it for you as well. But that is just a quick hack to get higher opens.

So that's like. So we're using, you know, infusionsoft to mail, right? But. But Google manages our domain. So and the emails that get sent from Infusionsoft are rich@strategicprofits.com so would I change the. Would I do it for rich strategic.profits.com in Gmail? I mean is in. In Google? Yeah.

So you would do it inside of Google. Like for example, I have activecampaign. I changed mine in Google and it worked with perfectly. But you'll have to test it out. Also it may only work for people who have like opted in since you've changed it. That may or may not be true. But on the mail app I think that's true. Same thing with like from names on the iOS mail app, which is terrible, is that it kind of like saves the information of the first email that you receive from the person. So like the picture and the from name will be the same. But other than that, I think pretty much everybody else would see the change pretty quick.

Got it. Very cool. That's a good one. Got another one.

So a couple of other things that I suppose I could share. Let's take a look and see. I kind of briefly alluded to these. But as far as like the qualitative side of deliverability, right? Like setting things that people want to see and want to hear about. A really good thing to send them is more of what they originally built, bought or signed up for or they joined your list. The solution to a, you know, a new problem that has been created. So like that's basically an upsell. So it's like if they like in my service, for example, I get you out of the promo tab, put you in the primary tab. Well, the new problem now is that you don't have a way to like re engage all these dead leads. So I write the re engagement email for you, which then grows your active list like we talked about earlier. But you can also sell that as a separate sort of thing. Another good thing is a service that's bigger, better, faster, done for you. And you know, my service is both of those. You could add a community. Communities are amazing because a lot of times people join communities just to like talk to other people. And talk to, you know, others who are in the trenches and people they can relate to. You could, if you're selling a subscription, you could upsell them to like a lifetime option for the subscription and at the end of the day it's like just want to give people acknowledgement and recognition and give them opportunities to try you. So those are some ways that you could sell extra things with email that maybe you wouldn't have done before. As far as where to find this stuff, once again, you can send reply emails to people and ask them like what their biggest problem or question is and then sell them things that help them with that. You can go look at Amazon suggestions. So like when they say people also bought, so that's basically they're telling you what works. As far as upsells, you can look at, you know, Amazon reviews, you can look at the negative ones and think of ways to solve them. You can look at the positive ones and you know, put more weight into those. You can go in places like Reddit and you can even look at memes because memes are very relatable and a lot of people, you know, laugh at them and share them and all that kind of of stuff. So those are some ways that you can get extra ideas of stuff to sell over email. As far as emails that people want to read, I kind of talked about these earlier, but emotional stories, curiosity, contradiction, current events and the me to you kind of personal touch. One where it looks like I'm sending directly to you. So these five types work all the time. Would definitely recommend it. As far as like how to get more ideas, once again you can use topics from the answers to the reply email that we talked about earlier. I have an idea bank on my phone of like things that happen to me, like weird stories, cool concepts I think of, I write them all down. Once again, Reddit and memes are a really good place as well. As far as how I write the emails, I'll come up with a concept based on the things you just mentioned. And then if you kind of already know what the big hook is, you can make the subject line. But if you're not sure, then write the content first and then pull the subject line out of that. Where the subject line is the most like shocking, like wowing kind of moment. That's kind of how I format the emails. And then lastly here a great subject line or email obviously has benefit and curiosity. Ideally something they have not heard of before has credibility and proof. So maybe if you found a study for your weight loss supplement that Says, you know, doctor from some prestigious school said it works. Or if you have a lot of testimonials, that's great. A time frame to achieve the results. So instead of just losing 11 pounds, it'll be able to lose 11 pounds in, you know, three weeks. Specificity, simplicity, logical reasoning, relatability and congruency and a personal feel to it. Right. So always make sure you're sending from a person's name rather than like a company name, because that's more personal. And just talk to people like you're their friend instead of talking to them like they are like you are a company and they are below you or something. So. And don't be afraid to, you know, use from names or use the GIF as your picture. So most of this stuff we've gone over, but hopefully that's a good reminder of just some extra like, tips and tricks that you can use to make more money with email.

What about the secondary subject line? Do you. Are you pro that or against it?

I don't use the preview text too much, honestly. What I'll do is either like try to space it out so it's blank or I'll like put like a dash in there because what happens is like everybody else is using a preview line and it all just kind of clutters together in the inbox. But if yours is blank, naturally the eyes are drawn right to it because it's the only blank one. Same thing with the GIF hack. Like it's the only one that's flashing. So that's what I like to do. I don't think the preview adds a lot personally, so I like to leave it blank.

Got it. All right, so let's see. It's a couple more questions and then I think we got to prep for our video. My daughter says hey. Hey in New York. That's cool. Christopher Vogelman, nice to see you. I use the writing out the small phrase spoken much quicker than captcha. Thanks, Richard. Troy just booked a call. Hugo said Troy's is flashing and packing. Christopher shared this three times. Thanks. Dr. Vogelman, what is the size of the GIF?

I'm not sure on that one. Maybe it has to be like under 500 pixels or something. I had something else make it for me, so I couldn't tell you.

Yep. And Chris says you don't have an email picture. No, I don't. So I gotta get on that with the team. Something for both of us to try. Definitely. Very cool. So let's. Let's plan this YouTube video now. Let's see. Yeah. So I think we should start, like, I'll start right, then I'll pull you in. And I think, like, we can. We can leave this link, right, because people won't have the benefit of having the whole explanation that we just gave. Correct. And, like, do you want to go over the difference between, you know, the promo tab, the primary inbox. Right. Like, and what the difference is? Like, when you did it for us, 50% increase, like, in open rate. Right. And then I think, like, those three tips, like make Gmail, pick a gif, like, five types of emails to send, and elements of a great email, I think would be a great way to kind of sum it all up. And if there's anything else interesting and exciting to add, then by all means.

Let'S do it.

All right, so you'll have to have access to be able to pull up the.

Correct. Yes, I'm working on that right now. And yeah, we should be good to go.

Cool. Now when we go like this, I just want to see. This is us here. Cool. How did that. Okay, that, that. All right, cool. That's weird. Okay, cool. All right, so I guess I will lose the bottom part for a second. Just go like this. I'm just going to start and then we will have it. Guys, you know how I am about these. It is what it is. I always get nervous when I do these because it has to be right. I want to get a timer, so I have a general idea of the time because we want it to be over 10 minutes. Possible clock, timer, stopwatch. Cool. That's even better. Okie dokie. Okay. Okay. All right. Just figuring out how I want to start this. Okay. Three, two, one. Hi, Rich Sheffrin here, and today we're going to be talking about email deliverability and how to increase your profits dramatically by just making some small shifts to the way that you approach email. And with me today, my name is Rich Sheffern, and I have Troy Erickson here. Troy is an email ninja. He's helped us at strategic profits boost our deliverability rate quite a large amount. I've put him in touch with a bunch of other people like Chris Evans and Taylor Welsh at Traffic and Funnels, plus a bunch of others. And he's been behind the scenes increasing everyone's profits from email. And so I thought it would be great to record a video here for YouTube. And if you're not a subscriber, please press subscribe. Please hit the thumbs up button, Give us a comment, let us know how important email is. To your business. And with that said, I will pass it over to Troy and let Troy educate you on how you can grow your profits through email by just making some small tweaks. So, Troy.

Hey, what's up, Rich? First of all, thank you. It's always an honor to be here. And the concept of email deliverability is actually really funny because a lot of people think it's some kind of magical, like, mystical thing that nobody understands. But really, there's a science to it. And what I like to say is that there's two main ways. Like, if you don't know a lot about email, there's two main ways that you can make a lot more. The first one is sending more emails. So, for example, if you send two or three emails a week right now, why not make it five, six, or seven? A lot of people think like, okay, well, what do I say? Like, I don't want to annoy people. Well, the truth is that a lot of people sign up for your list because they want to hear from you. And as long as you're sending them things that are relevant to whatever they opted in for or purchased, they'll be very happy to continually read their emails or your emails if they're relevant. So there's a lot of ways you can do this. You can tell emotional stories that are using testimonials. You can use, like, contradiction and use the opposite, what everybody else is talking about. You can talk about current events that are going on in the world or in your niche. And you can, like, make emails look very personal and send out emails that look like it's directly from me to you and just writing down, like, a list of ideas that come to your head and having a whole, like, bank of ideas in your phone. So that's one way to make a lot more money. The second way to make a lot more money is to make sure that people see the emails that you're sending. Because obviously you can send more emails. You can send emails with better subject lines, with better copy, but if nobody sees them, what's the point? So there's a really simple way to kind of test out what you're doing and avoid a really big pitfall when it comes to email deliverability. So that pitfall is called the Gmail promo tab, which is basically a glorified spam folder that a lot of people, frankly, don't know if they're hitting. So right now I'm going to show you a really simple way to know if your emails are going to the spam folder to the promo tab and how to fix that. So I'm going to go ahead and share my screen and then what we're going to do is pull up one of my test accounts, as I like to call them. So this is a regular old Gmail account that I've just opened up. It took maybe 30 seconds to get it going. And when I do now, I test a lot of people's emails, you know, prospective clients, clients, my emails. And all you do is you send an email to this new Gmail account and you see which folder lands in. So there's the spam folder down here, there's the promotions tab up here, and there's the primary tab over here. So when it comes to placement, most people that are in the primary tab, like my average client, probably has 50,000 to 250,000 subscribers on their email list. The bigger your list is, the harder it is to have a higher open rate. But these people, when they're in the primary tab, they're about 18 to 22%. If they're in the promo tab, they're around 7 to 13%. If they're in the span folder, they're definitely in single, single digits. So that's kind of the difference, right? So if you're in the promo tab and you're at like 7 to 13 and you can go all the way up to 18 or 22, sometimes that's double the open rate, double the revenue. Or if you have a smaller list and let's say your open rates are in the 20s, a lot of times you can get into the 30s just by hitting the primary tab instead. So what you do is you send out a test email. Before you send it out to your full list, you see which tab is landing in. If you're going to the promotions tab, for example, then you need to do a couple of of things to fix this, which I will share here. So all you do is after you create these accounts, there's a couple of things that you can change and see if it gets you into the primary tab. So the first one obviously would be your domain, which is a little bit of a hassle. I'll get to the easier way in just a second. But you can try to change your domain, you can try to change your from name, right? So like if you're a health business and you send emails from your apps, sometimes if you change it back to whatever you normally use, it can put you back in the primary tab, the alias. So if it was like rich@strategicprofits.com you could change it to mattrategicprofits.com and sometimes that will get you better inboxing, better open rates. The next thing would be the subject line. You could try to change that too, make it a little more vanilla or test it a little bit with different phrases, see what works. Next thing will be the link text. So whatever you hyperlink in the email, it carries a lot of weight as well for inbox placement. And then lastly would be the body copy, so just the regular copy in the email. You can also check and see how you're doing with Google Postmaster. Just go to postmaster.google.com and they will show you exactly how your domain reputation is and kind of how you're doing. So this is mine that's on high, but it'll show you where yours is and you can kind of watch it get better over time. So those are some ways that you can go ahead and test and see where your emails are landing as far as the faster way to get this done. And I'll show you here in a second. But if your emails are landing in the promo tab, this is obviously really bad because no one ever checks it. The promo tab doesn't even count as the inbox. So whatever number that you have pulled up right here like 867, it doesn't even count emails that are in the the promo tab. So that shows you what Google thinks of it. You know, it's default. It's been default since 2013 and most people never ever turn it off. And some people really don't even know that exists. So like if you didn't even know the promo tab was the thing before this, it kind of proves the point, right? So it's been active since 2013. And frankly, Gmail makes up about 43% of the email, you know, market last year. So on a lot of lists is 50% plus. So the easiest way to kind of show you proof that it works is I did a case study with a client of mine who has 270,000 subscribers, 150,000 of them are active. So we sent out, you know, the same emails before and after. So like this one for example, went to the promo tab, we got a 9% open rate, did $5,000 in revenue revenue and went out to 255, 000 people. Then we made it go to the primary tab, you know, same email, same product, went out a couple months later. 29 open rate, 6,700 in revenue, 133,000 people. So went to less people, made more money. The next product, 14, 4 and a half thousand dollars in revenue, 150,000 people. And then we made it go to the primary tab. This is a few months later, 26% open rates, 7,2k in revenue and 140,000 people. So it was the same segment size. And then lastly here we sent out this product. 11.8%, 3.7K in revenue, 150,000 people. And then this one later went to the primary tab. 24 open rate, 8.8k in revenue, 148,000 people. So the biggest difference here, you know, 3.7k to 8.8k is just a massive difference. In fact, that's, you know, 133% more revenue. And over the course of the three emails in the case study is an extra nine and a half grand, which is over 3K extra per email. And when you extrapolate that out to an entire month, that's about 100k extra for this client. Even if your list is a lot smaller, ten times smaller even, you'd still make nine and a half thousand more dollars per month.

That's how much being in the promotion tab is costing you if you don't know how to get beyond it. And for most people out in the space, they have a lot of their emails land in the promotion tab. And that's why Troy has like created a nice little business for himself by guaranteeing that he can get you into the inbox. And so the link below is how to get on Troy's list. And if you have a big enough email list and you just want to talk to Troy, then you want to go to hugeopenrate.com but if you want to get more information first, you can go to strategicprofits.comtroy and you were giving us some really good, like, little hacks or tips. Do you want to kind of go through those really quick before we wrap this YouTube video up?

Yeah, of course. So I'll go ahead and share again and I'll come over to this, this little section over here. As far as, like, other tips and hacks to make more money with email, like, after you fix any deliverability problems, the first thing you want to do is obviously like, sell your audience what they want. Right? So, for example, you're writing emails, let's say you don't know what to say or you don't know what to sell. The first thing you want to do is sell them, you know, more of what they originally bought when they joined your list or whatever they opted in for. You can sell a solution to you know, a new problem that has been created. So let's say that somebody selling a supplement, well, the new problem is that they're going to run out soon. So then you want to sell them more of the same or you know, some other supplement that's going to get them better results faster, which is the next one. You know, one, three, six packs work really well for the same one or for another one. You can also sell done for you like coaching programs or services like I do. You can create communities even for physical products where people get membership to a free community after they buy and they can just talk with other people that are going through the same problems and solve them together. Because a lot of people buy just because they want to be part of something. You could also, if you have a subscription based business, you could upsell people to like a lifetime membership or a yearly membership and then just give people like acknowledgement and different opportunities to try you. So the next thing would be types of emails that always work. So first of all we've got emotional stories. So remember that when you're selling somebody a product or service, they're not buying it because it's a product or service. They're buying it because of the way that it makes sense, makes them feel. And when they see testimonials or other people that have, you know, gone from zero to hero, those really resonate because the person's like, that could be me. And you can help them and sell a lot and do really well in your business when you tell stories and use testimonials. Next thing would be curiosity, right? So like maybe you've got a really curious new method. I use this angle a lot for myself too because it's like, it's really curious like how can I increase open open rates and revenue so drastically in such a short amount of time for you? Well, it's very curious. So it gets people's attention. You can also use contradiction. So basically take what all the other gurus are talking about in your space or the other companies and kind of flip it on its head and say the opposite and you know, argue your point as to why they're wrong and you are right, but obviously use a lot of logic and emotion and things that make sense to people and simplify our concept up for them. Next you could do current events. So whether it's like a worldwide thing like we had a lot of in 2020, or if it's something that's more specific to your niche, odds are people are thinking about it because it's in the news. So that's a really good way to get people's attention. And lastly would be like me to you emails. So things that say like re in front or forward or something that just really seems inviting and feels like I sent it directly to you. Because I never want to talk at people. I just want to have a conversation with them. That's always what I want it to feel like. As far as subject lines, another really cool thing that you'd want to include in a good subject line, include as many of these as possible. So obviously you want to have a benefit to them opening the email. So whether it's making more money or losing weight, you want to make sure that it's obvious what they're going to get when they open and read. You want to make it curious. Like I mentioned earlier, ideally something they have not heard before. You want to make sure there's some kind of credibility or proof. So maybe instead of just a way to, you know, lose 13 pounds and be a Harvard backed away to lose 13 pounds in two weeks, three weeks, something like that. Because specificity, simplicity, those are amazing. And just using logical reasoning and emotions and a good mix of the two and being relatable to people and giving your emails a personal, personal feel. The last quick little hack here that I'd like to share is a lot of inboxes look like this, where most of the emails you receive are just, you know, little blank headshots or letters or whatever. But when you replace that with a gif, not just an image, but a gif, it'll actually flash in front of people's faces and they're more likely to open the email. For that reason. I get a lot of people that email me every week, probably two or three, and like, hey, how did you do that flashing thing? Because I opened your emails because of it. You can see in the top right corner here, it's flashing. So that's a really sneaky way to grab people's attention in the inbox. And as you can see, not many people do it. So it's a pattern interrupt for sure.

Yeah, I love that trick and I can't wait to do it myself. And I was explaining on we're recording this during a live stream and we're just taking a break from the live stream as we wrap up the live stream stream to actually record this video. And I said at the beginning of the live stream that we were doing together today that one, two things really that I just want to impress upon you at Agora Publishing, like all of our back ends are sold through email. So the whole billion plus business, or two billion dollar business, the overwhelming majority of sales like over 90% come from email. So that's, you know, a very large sum that's coming from just email selling and that. We had Troy work with my team and already we've gotten a 50% bump, which means we're making 50% more per email that we send out. And that's just the beginning. Hopefully we go even higher. But even that in and of itself is pretty huge. So if you're interested in finding out more about Troy, you want to go to the link below here@strategicprofits.com forward slash Troy. Troy was a contributor to Steal our Winners and he is just a font of information as it relates to making more money with email. So I strongly suggest that if you have an online business in any way, shape or form that does anything with email that you follow that link below, you get on Troy's list and find out how Troy can help you make more money with email. Like, he's helped me make more money with email and he's helped countless others make more money, more money with email. Anything to wrap up Troy.

Yeah. So first of all, thank you. And it's, it's a really simple process, right. Send more emails, make sure they're relevant and make sure people see them. So that's exactly what I help you do. And I have a guarantee as well. So it's all, you know, listed out at that link. If you check it out, I gladly talk to you. And if you have any questions, just feel free to reply to my emails and they'll help you out. So I appreciate it for sure. These are really fun.

Cool. And I think that wraps this. So make sure to subscribe thumbs up comment for the algorithm below. And we look forward to bringing you more videos like this. And if you're interested in seeing the whole two hour presentation that we just did, you can find it on the channel or you can find it in our Facebook group at Strategic Profits. That's the name of the Facebook group, Strategic profits or our YouTube channel, Strategic Profits. So this is Rich Sheffrin and Troy Erickson, Higher Profits and beyond. We are out.