This is a YouTube video titled "How to lower your ad spend by 78% using magic numbers.." featuring Rich Schefren explaining key performance benchmarks for optimizing Meta ad campaigns to reduce costs and improve audience targeting, recorded in September 2024.
How to lower your meta ad spend by 78% using magic numbers now what I'm about to tell you are some of the proven benchmarks that you can use to evaluate your ad campaigns and Jordan Bernard calls it the three Magic numbers because it drives down costs while giving you a better audience and so you need to keep optimizing your campaigns until you reach or exceed these three magic numbers. The first number is three three second scroll stop percent and you want that to be more than 40%. The next is Ctrl which is engaging in the ad in any way and it should be more than 5%. And lastly unique outbound CTR which should be more than 3%. These metrics will give you clear goals for your media buying so you can get much cheaper ad costs while getting a much better audience and you're not shooting in the dark. And if you want a free training on scaling ads using these three magic numbers, just comment send and I'll DM you the link.
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